Digital Convergence

Digital Convergence

Event Information


Sep 13, 2017 - Sep 15, 2017 Eastern


Hyatt Regency Chicago

151 E. Upper Wacker Drive
Chicago, IL 60601
United States

CAE Hours:




Member Price:


NonMember Price:


Access Points:



Over the course of three days, Digital Convergence takes association senior-level executives and their teams on an exploration of what digital leadership means at a time when their organizations must adapt to the powerful, often volatile, digital forces shaping the association world. Designed in an evidence-based and highly interactive format, this summit is ideal for association executives seeking innovative, intellectually demanding, and higher-order learning.  

Real-time collaboration and high-level moderated discussions with thought leaders from associations around the country are hallmarks of the program, which will be limited to 150 participants to enhance the learning experience. After each presentation, you’ll engage in conversational “think tanks” with peers to increase synthesis of advanced concepts, apply what you’ve learned to current real-world issues, and uncover innovative solutions for your daily challenges. You’ll also participate in experiential learning, visiting sites outside the classroom where technology experts will showcase tools to help your organization make necessary technological advances.

Register today to:

  • explore ways to balance the rapid pace of technological development and the ever-changing behavior of today’s connected professional
  • join your peers in discussions centered on turning challenges into growth opportunities, embracing risk-taking, and getting ahead of game-changing digital trends
  • engage in interactive think tanks after each presentation to digest important concepts, identify current challenges, and apply recommended strategies to similar situations and circumstances

Program Eligibility

Digital Convergence is open to association and association management company professionals, consultants, federal employees, and higher education professionals that are in a C-Level position only.


Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, IL 60601
Phone: 312-565-1234
Guest Fax: 312-239-4795
Rate: $259 single/double
Cutoff: August 29, 2017
Reservations can be made online

  • Agenda

    • Wednesday, September 13, 2017

      Sightseeing suggestions for attendees arriving early (booked on your own):

      Art Institute of Chicago
      111 South Michigan Avenue
      Chicago, IL 60603

      Museum of Science and Industry
      5700 S Lake Shore Drive
      Chicago, IL 60637

      Shoreline Sightseeing & Shoreline Charters
      474 N. Lake Shore Dr., Suite 3511
      Chicago, IL 60611

      6:00 – 8:00 p.m.                     
      Networking Reception
      Hosted by Hyatt Regency Chicago

      Thursday, September 14, 2017

      7:30 –8:30 a.m.                                 
      Breakfast and Registration

      8:30 –9:00 a.m.                                  
      Welcome and Introduction 

      9:00 – 9:30 a.m.                     
      Inspiration Talk 1: Digital Transformation Starts with a Shift in Mindset
      Danielle DuMerer chief information officer and commissioner, City of Chicago Department of Innovation and Technology

      Knowing when it’s time for transformation isn’t necessarily obvious. Many associations and organizations continue operating with the status quo until red flags, such as a declining membership or revenue struggles arise—and, by then, it may be too late to implement critical changes you need to be in a strong financial and strategical position. Danielle DuMerer will discuss how transformation takes a change in thinking from senior leadership and your board. You’ll learn what to consider when undertaking a digital transformation. First, it’s not solely about the latest trends in technology; it’s about your member needs and how that fits into your digital strategy. Secondly, a digital transformation does not have an end—it’s a continuous journey of exlploring why you’re doing something and determining what’s next.
      9:30 – 10:30 a.m.                   
      Deep Dive and Think Tank 1

      10:30 – 11:00 a.m.                             
      Networking Break

      11:00 – 11:30 a.m.                 
      Inspiration Talk 2: How Data Determines your Digital Transformation
      Vijay Sammeta, CEO, Civic Foundry, LLC

      Data should be at the core of your organization’s digital transformation strategy, whether you are large or small in size. Data provides insights to help you answer key questions that can turn into concrete decisions and actions. This talk will explain how to make sure that you are looking at the correct set of data and confirm that it is accurate. Once you gain this competency, you’ll be able to analyze data in multiple ways, identify trends, and lay out all your data points. Vijay Sammeta, the former CIO of the City of San Jose will explain how data helped the city of San Jose expand their free WiFi program to both San Jose Mineta International Airport and the San Jose McEnery Convention Center. The city of San Jose has one of the largest and fastest free public WiFi networks in the country and data played a huge roll in making that happen.

      11:30 a.m. – 12:30 p.m.         
      Deep Dive and Think Tank 2

      12:30 – 1:30 p.m.                               

      1:30 – 2:00 p.m.                     
      Inspiration Talk 3: Experiences, Not Technology, Drives Digital Transformation
      JP Guilbault, president, Community Brands

      Digital transformation is more about the experiences you want to have with members than the technology you use. Innovative leaders find new ways to incorporate experience-driven strategies into their organizations’ processes, and digitally-connected organizations continuously look for ways to improve experiences to meet members’ rising expectations. Once your organization defines its differentiated experience, you can then build a digital strategy to support that experience. In this session, JP Guilbault, president of Community Brands, will encourage you to identify challenges related to creating meaningful customer experiences today and think about what hurdles may arise in the future. Discuss the value of building a digital strategy around experiences that will have a lasting impact on the way your organization approaches a digital transformation.

      2:00 – 3:00 p.m.                     
      Deep Dive and Think Tank 3

      3:00 – 4:30 p.m.                     
      Transition and Transportation to Experiential Learning Sites

      4:30 – 6:30 p.m.                     
      Experiential Learning Site 1 – Microsoft Technology Center Chicago
      The Microsoft Technology Center brings together the right resources to help accelerate your digital transformation. The MTC environment provides rich interactive and immersive experiences for you to learn first-hand how Microsoft and partner technologies can help you take on your most difficult challenges. Join Paul Edlund, chief technology officer for Microsoft in the Midwest district, as he discusses the challenges and solutions that he sees today.

      Experiential Learning Site 2 – 1871, Chicago Digital Startup Community
      1871 was founded in 2012 to support Chicago’s digital startup community. 1871 is the home to more than 400 early-stage, high-growth digital startups. Attendees will begin by taking a tour of the 120,000 square foot facility located in the Merchandise Mart. Afterwards, 1871’s CEO Howard Tullman will discuss the latest technology trends that will radically shake up the way you think about disruptive innovation, new product development, and satisfying your members demands.

      6:30 – 8:00 p.m.                                 
      Networking Reception
      Hosted by Community Brands and Visit San Jose

      Friday, September 15, 2017

      7:30 – 8:30 a.m.                                 

      8:30 – 9:30 a.m.                     
      Association Chief Executive Panel (subject to change)
      Matt Loeb, CEO, ISACA
      Ann Gergen, executive director, Association of Governmental Risk Pools
      Monika Schulz, CEO, American String Teachers Association
      Lou DiGioia, executive director, MATHCOUNTS

      9:30 – 10:00 a.m.                               
      Inspiration Talk 4 – How Your Company Culture Helps (or Hinders) Digital Transformation
      Cat de Merode, vice president of product, Peapod

      Many organizations struggle with the concept of a digital transformation because it threatens decades-old workplace practices. A strategic digital transformation allows your employees to share ideas and information, creating a strong sense of shared purpose within teams. If you are slow to change, you risk losing control, talent, and potentially market share. You should strive to build a culture of constant change or organizational agility in the workplace. Organizations shouldn’t just make a change and think they are done. Change needs to be ingrained within all employees to think “what’s next?” Join Cat de Merode as she describes dealing with digital culture change at Peapod and how her experience as one of the first nine people to work at GrubHub helped the company grow from nine to 900 employees.

      10:00 – 11:00 a.m.                             
      Deep Dive and Think Tank 4

      11:00 – 11:30 a.m.                             
      Closing Remarks

  • Speakers

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      Cat de Merode

      Cat de Merode is currently the vice president of product for Peapod located in Chicago, Illinois. As a product professional with plenty of startup experience, Cat reprioritizes efforts to learn more, faster, and adapt from there. She thrives on solving problems be it with technology or process. Cat graduated from Columbia College Chicago in 2006 with a degree in marketing communications. In January 2008, she joined local startup GrubHub and was one of the first nine employees. In her role there, she served as the vice president of “awesome”/technical product and was there for over seven years. In between leaving GrubHub and her current role at Peapod, Cat was a consultant with Give Forward, a small startup, where she retrofitted existing processes to meet the new team construct and getting the most benefit for the least effort to encourage learning and adaptation.

      author image

      Danielle DuMerer

      Danielle DuMerer is the chief information officer and commissioner at the City of Chicago’s Department of Innovation & Technology. She is responsible for the day-to-day operations of the City’s central IT department and oversees its key technology initiatives. Since joining the City, Danielle has directed the development of WindyGrid (the City’s award-winning situational awareness and incident response system), its Office 365 migration, data center relocations, digital inclusion programming, and data portal. She also serves on the Smart Chicago Collaborative’s Operations Committee, an organization founded in part by the City and focused on improving lives through technology. Before joining the City of Chicago, Danielle developed K-12 educational technology products at the McGraw-Hill Companies, and she worked in the library and archives field, serving a variety of educational and nonprofit organizations. Danielle holds a Master of Library Science from the University of Maryland, College Park and a Bachelor of Arts from the University of Illinois, Urbana-Champaign.

      author image

      Paul Edlund

      As the chief technology officer for Microsoft in the Midwest district, Paul has a desire to help customers navigate the complexity of their own industries while leveraging Microsoft’s tools, methodologies, and resources to solve their toughest problems. Before joining Microsoft, Paul was the CTO at Planet Technologies. At Planet, he guided a team of consultants worldwide. He was responsible for the technical strategy of the company within its US federal government practice and the commercial service provider businesses internationally. Paul also cofounded eQuest Technologies, which was eventually acquired by Planet Technologies.

      author image

      JP Guilbault

      Under his current leadership at YourMembership, JP Guilbault has delivered unprecedented value through the power of software and revenue solutions for associations and nonprofits, serving more than 5,000 organizations in 32 countries. Since 2012, JP has transformed YourMembership from a single product organization to a market-leading technology solutions force. He has led YourMembership’s significant growth by leveraging both organic strategies and successfully assimilating three company acquisitions. He oversees the corporate direction and strategy of both YourMembership and the recently-formed Community Brands, focusing on leadership, innovation, operational efficiency, and execution to drive both customer and company growth.

      author image

      Vijay Sammeta

      Vijay Sammeta was the chief information officer for the City of San José. He has over 20 years of experience in the public, private, and nonprofit high-tech industry. As the CIO of the tenth largest city in the U.S., Vijay was responsible for shaping the strategic direction for the Capital of Silicon Valley and leading the City’s IT department. During his career, Vijay has also worked for notable Silicon Valley technology firms Hewlett-Packard and as well as in the fiercely competitive world of advertising. He holds a Bachelor of Science in information technology. As a resident of San José, he embodies the notion of “live, work, and play in San Jose,” which often guides his technology investment decisions. Vijay is often quoted as saying, “Let’s not do technology simply for technology’s sake.”

      author image

      Howard Tullman

      Howard A. Tullman is the CEO of 1871 as well as the general managing partner for the Chicago High Tech Investment Partners, LLC and for G2T3V, LLC–both Chicago-based early-stage venture capital funds which have invested in more than 25 Chicago-based startups in the last two years. Howard most recently was the chairman/CEO of Tribeca Flashpoint College, which he cofounded in 2007. He is a graduate with honors of Northwestern University (B.A., 1967) and of its School of Law (J.D., 1970), where he also graduated with honors and was elected to the Order of the Coif and served as the chairman of the editors of the “Law Review.” Howard was selected as a Ford Foundation Fellow and developed, along with James R. Thompson, former Governor of Illinois, a national Ford Foundation program for the study of criminal law.

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  • Policies

    • Our Guarantee
      Our goal is to provide truly exceptional offerings and service, and we won't be happy until you are. If any programs, products or services of ASAE do not fulfill our promise, we will make the situation right. 

      Cancellation, Refund & Substitution Policy
      Submit all requests to ASAE Registration via email at [email protected]. All registration cancellations and refund requests must be made in writing by September 1, 2017 to receive a full refund, less a $75 administrative fee.  Refunds cannot be approved for requests received after this date, to include no-shows. Substitutions are gladly accepted at any time. Badge sharing, splitting, and reprints are strictly prohibited.

      Ineligible Registrations
      Digital Convergence is open to association and association management company professionals, consultants, federal employees, and higher education professionals that are in a C-Level position only. All registrations are reviewed to ensure they meet ASAE eligibility policies for this program. ASAE reserves the right to refuse or cancel all ineligible registrations at any time and shall not be held accountable for any outside fees associated with cancellations.

      Event Cancellation or Postponement
      ASAE reserves exclusive right to modify, postpone/reschedule or cancel programs for any reason, including but not limited to emergency, inclement weather or other ‘acts of God’.  If there is an event cancellation, every attempt will be made to reschedule, and registration fees will be applied to the rescheduled event date. Any travel, lodging, or incidental expenses incurred related to a cancelled event cannot be refunded under any circumstances. If a cancelled event cannot be rescheduled, ASAE will determine an equitable basis for the refund of a portion or all of the registration fees, after due consideration of circumstances and expenditures. 

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