Wednesday, September 13, 2017
Sightseeing suggestions for attendees arriving early (booked on your own):
Art Institute of Chicago
111 South Michigan Avenue
Chicago, IL 60603
Museum of Science and Industry
5700 S Lake Shore Drive
Chicago, IL 60637
Shoreline Sightseeing & Shoreline Charters
474 N. Lake Shore Dr., Suite 3511
Chicago, IL 60611
6:00 – 8:00 p.m.
Hosted by Hyatt Regency Chicago
Thursday, September 14, 2017
7:30 –8:30 a.m.
Breakfast and Registration
8:30 –9:00 a.m.
Welcome and Introduction
9:00 – 9:30 a.m.
Inspiration Talk 1: Digital Transformation Starts with a Shift in Mindset
Danielle DuMerer chief information officer and commissioner, City of Chicago Department of Innovation and Technology
Knowing when it’s time for transformation isn’t necessarily obvious. Many associations and organizations continue operating with the status quo until red flags, such as a declining membership or revenue struggles arise—and, by then, it may be too late to implement critical changes you need to be in a strong financial and strategical position. Danielle DuMerer will discuss how transformation takes a change in thinking from senior leadership and your board. You’ll learn what to consider when undertaking a digital transformation. First, it’s not solely about the latest trends in technology; it’s about your member needs and how that fits into your digital strategy. Secondly, a digital transformation does not have an end—it’s a continuous journey of exlploring why you’re doing something and determining what’s next.
9:30 – 10:30 a.m.
Deep Dive and Think Tank 1
10:30 – 11:00 a.m.
11:00 – 11:30 a.m.
Inspiration Talk 2: How Data Determines your Digital Transformation
Vijay Sammeta, CEO, Civic Foundry, LLC
Data should be at the core of your organization’s digital transformation strategy, whether you are large or small in size. Data provides insights to help you answer key questions that can turn into concrete decisions and actions. This talk will explain how to make sure that you are looking at the correct set of data and confirm that it is accurate. Once you gain this competency, you’ll be able to analyze data in multiple ways, identify trends, and lay out all your data points. Vijay Sammeta, the former CIO of the City of San Jose will explain how data helped the city of San Jose expand their free WiFi program to both San Jose Mineta International Airport and the San Jose McEnery Convention Center. The city of San Jose has one of the largest and fastest free public WiFi networks in the country and data played a huge roll in making that happen.
11:30 a.m. – 12:30 p.m.
Deep Dive and Think Tank 2
12:30 – 1:30 p.m.
1:30 – 2:00 p.m.
Inspiration Talk 3: Experiences, Not Technology, Drives Digital Transformation
JP Guilbault, president, Community Brands
Digital transformation is more about the experiences you want to have with members than the technology you use. Innovative leaders find new ways to incorporate experience-driven strategies into their organizations’ processes, and digitally-connected organizations continuously look for ways to improve experiences to meet members’ rising expectations. Once your organization defines its differentiated experience, you can then build a digital strategy to support that experience. In this session, JP Guilbault, president of Community Brands, will encourage you to identify challenges related to creating meaningful customer experiences today and think about what hurdles may arise in the future. Discuss the value of building a digital strategy around experiences that will have a lasting impact on the way your organization approaches a digital transformation.
2:00 – 3:00 p.m.
Deep Dive and Think Tank 3
3:00 – 4:30 p.m.
Transition and Transportation to Experiential Learning Sites
4:30 – 6:30 p.m.
Experiential Learning Site 1 – Microsoft Technology Center Chicago
The Microsoft Technology Center brings together the right resources to help accelerate your digital transformation. The MTC environment provides rich interactive and immersive experiences for you to learn first-hand how Microsoft and partner technologies can help you take on your most difficult challenges. Join Paul Edlund, chief technology officer for Microsoft in the Midwest district, as he discusses the challenges and solutions that he sees today.
Experiential Learning Site 2 – 1871, Chicago Digital Startup Community
1871 was founded in 2012 to support Chicago’s digital startup community. 1871 is the home to more than 400 early-stage, high-growth digital startups. Attendees will begin by taking a tour of the 120,000 square foot facility located in the Merchandise Mart. Afterwards, 1871’s CEO Howard Tullman will discuss the latest technology trends that will radically shake up the way you think about disruptive innovation, new product development, and satisfying your members demands.
6:30 – 8:00 p.m.
Hosted by Community Brands and Visit San Jose
Friday, September 15, 2017
7:30 – 8:30 a.m.
8:30 – 9:30 a.m.
Association Chief Executive Panel (subject to change)
Matt Loeb, CEO, ISACA
Ann Gergen, executive director, Association of Governmental Risk Pools
Monika Schulz, CEO, American String Teachers Association
Lou DiGioia, executive director, MATHCOUNTS
9:30 – 10:00 a.m.
Inspiration Talk 4 – How Your Company Culture Helps (or Hinders) Digital Transformation
Cat de Merode, vice president of product, Peapod
Many organizations struggle with the concept of a digital transformation because it threatens decades-old workplace practices. A strategic digital transformation allows your employees to share ideas and information, creating a strong sense of shared purpose within teams. If you are slow to change, you risk losing control, talent, and potentially market share. You should strive to build a culture of constant change or organizational agility in the workplace. Organizations shouldn’t just make a change and think they are done. Change needs to be ingrained within all employees to think “what’s next?” Join Cat de Merode as she describes dealing with digital culture change at Peapod and how her experience as one of the first nine people to work at GrubHub helped the company grow from nine to 900 employees.
10:00 – 11:00 a.m.
Deep Dive and Think Tank 4
11:00 – 11:30 a.m.