Maneesha comes to Highroad Solution with 15 years of digital marketing experience and 12 years of experience working with associations. Her specialties include helping associations grow through lead generation programs, aligning team resources, assessing skills, and managing change. Maneesha’s ability to implement web strategy and change management combined with an expertise in digital marketing sets her apart. Before joining Highroad Solution, Maneesha spent three years with ExxonMobil helping to launch digital marketing properties in emerging markets. She holds a bachelor’s degree in administration from Concordia University in Montreal and a master’s degree in high-tech marketing from American University.