Principles of Association Management

Principles of Association Management

Event Information

Date(s):

Jun 19, 2017 - Jul 17, 2017 Eastern

Location:

Facilitated Virtual Course

CAE Hours:

18

Levels:

Foundational

Member Price:

$795.00

NonMember Price:

$995.00

Access Points:

16

Description

Associations exist to enhance the lives and work of the people they serve by engaging the passion, energy, and talents of members and volunteers. This 28-day course—intended for new association staff (regardless of level), association members and volunteers, and professionals in other fields seeking to understand association operations—provides a foundation in what makes an association tick.

Register today to build your knowledge of association management fundamentals, including:

  • governance and volunteer management
  • staff roles
  • membership and marketing
  • meetings and education
  • finance
  • publishing

The Facilitated Virtual Course is a self-paced, self-study online course that allows participants access to the program at any time during the facilitation period. Before the course start date, registrants will receive a URL to access the course materials, modules, and completion requirements by entering his or her ASAE login ID and password.

Registrants will receive a participant kit of publications. Shipped materials will be sent to the address listed in the registrant’s profile. Domestic shipping for participant kits typically takes four to five business days. If you reside outside the U.S., please confirm shipping times and your customs processing fees prior to registration.

  • Agenda

    • MODULES

      Module 1: A Chief Staff Executive’s Role in Strategy, Management, Leadership, and Organizational Development
      Module 2: Progression and Impact of Strategic Planning Levels
      Module 3: Association Programs, Products, Services, and Experiences
      Module 4: Relationships Between Associations and Their Boards, Volunteers, Chapters, and Members Module 5: Association Administration, Management, and Partnerships
      Module 6: Review and Apply

      SUMMARY

      Module 1: A Chief Staff Executive’s Role in Strategy, Management, Leadership, and Organizational Development
      Although most associations are nonprofit organizations, their chief staff executives must run them with a business perspective. Module 1 one lays the foundation for the course, encouraging participants to think as a strategic leader about key principles, definitions, and association management practices.

      Module 2: Progression and Impact of Strategic Planning Levels
      Strategic planning informs an association’s activities and ensures that it is working effectively toward achieving its goals. In this module, participants will be introduced to the levels of strategic planning and explore how the process is related to carrying out an association’s mission. 

      Module 3: Association Programs, Products, Services, and Experiences
      Associations remain relevant by offering quality programs, products, and services to members and other customers. Module 3 outlines how an association creates and develops these benefits and how they relate to the organization’s overall mission and values.

      Module 4: Relationships Between Associations and Their Boards, Volunteers, Chapters, and Members
      An association’s chief staff executive is an essential player in establishing relationships among an association and its board, volunteers, chapters, and members. Module 4 highlights the evolution, structure, and culture of these relationships, and participants will walk away with lessons and benchmarks critical to relationship building.

      Module 5: Association Administration, Management, and Partnerships
      To lead an association successfully, a chief staff executive must excel in organizational management, maintain the association’s goodwill and reputation, and involve a variety of stakeholders and partners. In Module 5, participants will explore best practices and continue to think strategically in these areas.

      Module 6: Review and Apply
      This module will review and summarize the previous modules and address any new or unanswered questions. 

  • Speakers

    • author image

      Amy J. Holmes, CAE

      Amy J. Holmes, CAE, is a strategist, connector, and marketing communications professional with more than 20 years of experience working with associations and other nonprofits. As president of Amy Holmes Communications, she helps associations solve business challenges using marketing and communication solutions. She previously served as vice president of communications for the Equipment Leasing and Finance Association and as director of news and information for the American Association of Pharmaceutical Scientists.

  • Policies