Associations Now - Fall 2019


  • Cover Story: Meet the Meeting Innovators
    Alex Beall
    The events space is always changing, as attendees expect more from the onsite experience, new conferences compete for meeting-goers, and technological advancements are introduced. It takes forward-thinking planners to keep up and create successful events. Meet three who are making it happen.
  • Associations Built to Last 100 Years
    By: Mark Athitakis
    Associations don’t last 100 years by accident. Here’s what some associations have learned about what it takes to make it to a centennial—and set themselves up to thrive in their second century.
  • How Good Stories Improve Fundraising
    By: Rasheeda Childress
    Does storytelling in fundraising really work? Associations that have used it successfully say it requires the right kinds of stories told in a way that inspires.


The A List

  • Community Service Linked to Mission
    By: Mark Athitakis
    The Water Environment Federation focuses its conference community service initiatives squarely on its mission, lending a hand with local water projects in host cities.


  • 3 Lessons: Inspired by Innovation
    Tom Madrecki, vice president of supply chain and logistics at the Grocery Manufacturers Association, isn’t afraid to take risks and test new ideas.


  • This Benefit Gets Members in a Study Groove
    By: Rasheeda Childress
    Volunteers at the Ohio State Bar Association assembled a “study session” playlist to help law students and early-career lawyers prep for the bar exam.


  • Data: Look Who's Tweeting
    Not all Twitter users are the same. Here’s what a Pew study found about who’s tweeting and who’s just scrolling their feeds.


  • Data: Recruitment Goes Digital
    Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns.
  • Build Better Surveys
    By: Tim Ebner
    Has survey fatigue set in with your members? Here are three tactics to help you boost your response rates.


  • Is It Time to Say Goodbye to Q&A?
    By: Samantha Whitehorne
    Most conference sessions end with time for questions and answers. But when one group realized that the standard formula was getting stale, it turned to C&I: conversations and input.
  • A Strategy for Boosting Conference Attendance
    By: Samantha Whitehorne
    One association’s solution to declining conference attendance was to work with the host city’s CVB to sell a few previously unsatisfied attendees on a new location.

Brain Power

  • Career Coach: Friends at Work
    By: Carol Vernon
    To deepen your work relationships, start by identifying personal strengths and goals in your team members.