Cover Story: Meet the Meeting Innovators
By: Alex Beall The events space is always changing, as attendees expect more from the onsite experience, new conferences compete for meeting-goers, and technological advancements are introduced. It takes forward-thinking planners to keep up and create successful events. Meet three who are making it happen.
Associations Built to Last 100 Years By:Mark Athitakis Associations don’t last 100 years by accident. Here’s what some associations have learned about what it takes to make it to a centennial—and set themselves up to thrive in their second century.
How Good Stories Improve Fundraising By:Rasheeda Childress Does storytelling in fundraising really work? Associations that have used it successfully say it requires the right kinds of stories told in a way that inspires.
The A List
Community Service Linked to Mission By:Mark Athitakis The Water Environment Federation focuses its conference community service initiatives squarely on its mission, lending a hand with local water projects in host cities.
3 Lessons: Inspired by Innovation
Tom Madrecki, vice president of supply chain and logistics at the Grocery Manufacturers Association, isn’t afraid to take risks and test new ideas.
This Benefit Gets Members in a Study Groove By: Rasheeda Childress
Volunteers at the Ohio State Bar Association assembled a “study session” playlist to help law students and early-career lawyers prep for the bar exam.
Data: Look Who's Tweeting
Not all Twitter users are the same. Here’s what a Pew study found about who’s tweeting and who’s just scrolling their feeds.
Data: Recruitment Goes Digital
Associations are testing the waters of digital membership recruitment using social media channels, online advertising, and ad retargeting campaigns.
Build Better Surveys By: Tim Ebner
Has survey fatigue set in with your members? Here are three tactics to help you boost your response rates.
Is It Time to Say Goodbye to Q&A? By:Samantha Whitehorne
Most conference sessions end with time for questions and answers. But when one group realized that the standard formula was getting stale, it turned to C&I: conversations and input.
A Strategy for Boosting Conference Attendance By:Samantha Whitehorne One association’s solution to declining conference attendance was to work with the host city’s CVB to sell a few previously unsatisfied attendees on a new location.
Career Coach: Friends at Work By:Carol Vernon
To deepen your work relationships, start by identifying personal strengths and goals in your team members.
Six Tips for Consulting Contracts By: Dawn Crowell Murphy
Get your consultant relationship on firm legal footing with the right contract terms and a clear scope of work.