Associations Now - 2019

January/February 2019 Issue

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Features

  • Cover Story: How New CEOs Can Win a Board's Trust
    By: Tim Ebner
    For a first-time association executive, getting to know the board can be a daunting prospect. How can a freshly minted CEO win the confidence of the organization’s volunteer leaders while establishing a foothold on the top job? Here’s how a few first-time CEOs navigated this experience, achieving long-lasting trust and collaborative relationships with their boards.
  • The Path to a More Strategic Board
    By: Mark Athitakis
    Board members often come to their first meeting in need of help in building their strategic thinking skills. Firm guidance from the CEO can cultivate a focus on the long-term big picture and guide board members out of the operational weeds. But be prepared: This shift takes time and patience.
  • Sharpen Your Board Management Skills
    By: Allison Torres Burtka
    To manage a board of directors well, every CEO needs core skills that cover everything from setting strategy to facilitating conversation. They take practice to develop—and it may take some reflection to identify the ones that require sharpening.

March/April 2019 Issue

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Features

  • Cover Story: Boost Your Staff's Financial Savvy
    By: 
    Allison Torres Burtka
    As associations become more cost-focused and revenue-driven, staff outside the finance department need to have knowledge that will enable them to make better business decisions.
  • The Disrupted World of Certification
    By: Mark Athitakis
    Digital badges? Gamification? Tiered or stand-alone certificates? Credentialing and certification are as complex as today’s workforce. But a focus on needs—yours and learners’—can point your program in the right direction.
  • Turn Your Moment in the Spotlight Into Long-Term Success
    By: Tim Ebner
    At any moment, an association’s key issue could be the issue everyone is talking about: a hot topic of debate, a headline-grabbing news story, or a major legislative or legal victory. Three associations explain how they seized upon moments of opportunity to build longer-term success.

May/June 2019 Issue

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Features

  • Cover Story: Artificial Intelligence: A New Tool for Member Service
    By: Tim Ebner
    Automated technologies powered by artificial intelligence—tools like chatbots and voice-enabled devices—offer speed and efficiency, but they also require careful planning, testing, and integration. Here’s how a few associations are putting them to good use to improve member service.
  • On the Fast Track to Fast Data
    By: Allison Torres Burtka
    Associations have found ways to get more business intelligence out of their data and use it to inform their decision making. The next challenge is to do it faster.
  • 25 Tech Terms Every Association Pro Should Know
    By: Rasheeda Childress
    With tech terms bandied about every day in association life, all staff need a basic level of technology literacy to communicate effectively and work efficiently. Need to get better at talking tech? Use this glossary to study up.
  • New Power and the Future of Engagement
    By: Mark Athitakis
    Associations can’t function like they used to, laying out a few rigid ways in which members may participate in the community. Now, members want to define the terms of engagement—or they won’t join at all. Jeremy Heimans and Henry Timms have a vision for what next-generation nonprofits look like in a “new power” world.

July/August 2019 Issue

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Features

  • Cover Story: To Drive Change, Focus on Culture
    By: Mark Athitakis
    Shifts in an organization’s mission, strategy, and leadership can feel like an earthquake for staff, which makes focusing on organizational culture a critical element of change management. Seasoned leaders describe what it takes to navigate the cultural aspects of change well.
  • Create a Content Strategy That Delivers Value
    By: Alex Beall
    Associations create a lot of content, but it can’t serve its purpose if it’s not distributed effectively. A new study from the ASAE Foundation looks at the importance of a content strategy in delivering value to members and serving an organization’s mission and goals.
  • The Magic of Mentoring
    By: Rasheeda Childress
    With members seeking help advancing their careers, associations are creating rich mentorship programs that assist students and early-career professionals by tapping into the knowledge and generosity of experienced members.
  • Reinventing the Membership Model
    By: Tim Ebner
    Stagnant membership growth, underutilized benefits, potential new members hiding in plain sight—these may be signs that it’s time for a membership model redo. But how should you restructure? Three associations made adjustments—big and small—that add access, equity, and ease to the member experience.

Fall 2019 Issue

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Features

  • Cover Story: Meet the Meeting Innovators
    By: 
    Alex Beall
    The events space is always changing, as attendees expect more from the onsite experience, new conferences compete for meeting-goers, and technological advancements are introduced. It takes forward-thinking planners to keep up and create successful events. Meet three who are making it happen.
  • Associations Built to Last 100 Years
    By: Mark Athitakis
    Associations don’t last 100 years by accident. Here’s what some associations have learned about what it takes to make it to a centennial—and set themselves up to thrive in their second century.
  • How Good Stories Improve Fundraising
    By: Rasheeda Childress
    Does storytelling in fundraising really work? Associations that have used it successfully say it requires the right kinds of stories told in a way that inspires.