Associations Now - September/October 2017


  • How to Create Safer Events
    By: Allison Torres Burtka
    Concerns about safety and security are never far from people’s minds, and recent attacks have put these worries front and center for associations that are planning conferences. Here’s how the industry is working to create safer venues for meetings and other events.
  • Give Conference Content a Longer Life
    By: Mark Athitakis
    The valuable knowledge delivered at your conferences deserves a life that lasts longer than a few days. From livestreaming and hashtags to webinars and podcasts, associations are getting savvier at making conference wisdom part of a year-round content strategy that adds value for attendees and engages a wider audience.
  • Attendee-Friendly Meeting Site Selection
    By: Alex Beall
    Your choice of a meeting location shouldn’t be all about you. Just as important is how a destination will improve the attendee experience. From affordability to convenience to at-the-ready technology, your attendees’ expectations are rising. Here’s how to deliver on them.
  • Member Acquisition Tactics to Deliver High ROI 
    By: Tim Ebner
    Membership is growing for many associations, but they’re not all seeing the same return on investment for member acquisition. With new digital marketing tactics and growing sophistication in reaching members in their favorite social media channels, associations are finding ways to both recruit broadly and target narrowly, resulting in high-value returns.
  • How Small-Staff Associations Go Global  
    By: Emily Bratcher
    Developing a successful global strategy is difficult even for the largest associations. So imagine doing it with a staff of 25 or fewer. Here are stories of associations that haven’t let staff size stop them from serving their members and meeting their strategic goals around the world.


The A List


Money & Business

  • A Board-Backed Capital Campaign to Boost Research 
    By: Emily Bratcher
    A committed board was the key to a successful capital campaign by the Wisconsin State Cranberry Growers Association to fill the industry’s research gap.
  • Shore Up Your Meeting Contracts in Uncertain Times  
    By: Jeff Altman
    If you’re in charge of meetings, you need to consider the possibility that civil unrest, travel bans, and political turmoil could disrupt your event. Here’s some practical advice for negotiating meeting contracts in unpredictable times.
  • Idea Bank: A Newspaper for Kids 
    By: Alex Beall
    Sheep Reporter, a newspaper-style publication from the American Sheep Industry Association, teaches children about sheep in hopes of getting them interested in the industry.
  • Data: How Many Months of Reserves Do You Maintain?  
    A recent BDO benchmarking survey shows that nonprofits might not be putting enough reserves away for a rainy day.


  • How a Taxonomy Helps Your Web Users Find Their Way 
    By: Alex Beall
    Your taxonomy dictates how your content management system categorizes and labels essential information. Taking a strategic approach to building, implementing, and maintaining a taxonomy structure can help your members find the content they want and need most.
  • Data: Cybersecurity Trouble Ahead 
    Do you feel safe from cyberattacks? According to a new survey of IT security professionals, most believe they will experience a cyberattack this year.
  • I Can’t Live Without My … BuzzSumo 
    This online tool lets you track topics and issues trending in your space, in turn helping you develop relevant content for your audience.



  • The Benefits of an Exhibitor Engagement Strategy 
    By: Samantha Whitehorne
    Why the Association of Equipment Manufacturers launched a staff department to boost exhibitor ROI.
  • Destination: Vancouver 
    By: Samantha Whitehorne
    British Columbia’s largest city has a convention center with great views, a wide variety of hotels and venues, and access to industry leaders.
  • Turning Event Data Into Action 
    A look at how association meeting planners are using the data and information generated by their event technology systems.

Brain Power