Associations Now - May/June 2017


  • Accelerate Your Web Analytics
    By: Tim Ebner
    Your website gives key stakeholders a doorway to information and resources—all while collecting valuable data about how they behave online. When used correctly, web analytics can provide insights into what your site visitors need from your association.
  • The State of Association Technology
    By: Jenny Nelson
    The ASAE Foundation's Technology Success and Readiness Study sheds light on where association technology stands today and where it needs to go to increase member satisfaction.
  • Associations Are Shaping the Future of Technology
    By: Emily Bratcher
    Associations are backing some of the hottest trends in tech, from the soaring popularity of apps to the strengthening market for robotics—and they're also helping to raise a future workforce that's more diverse.
  • A Recipe for Successful Teams
    By: Mark Athitakis
    Chef Jeff Henderson's unusual life path has taken him from drug dealing to prison to haute cuisine. Along the way, he's learned plenty about what makes good food and great teams. For both, the right mix of ingredients is essential.


The A List


Money & Business


  • Virtual Reality Shows Off Exhibitors' Products
    By: Alex Beall
    With the introduction of its Virtual Reality Showroom, the Food Processing Suppliers Association will give attendees an inside look into exhibitors' products at its September conference.
  • Moving Toward Digital Maturity
    As members increasingly depend on new technologies, associations will have to adopt new methods of delivering member value. Divya Mathew, marketing and communications manager for digital agency Velir, offers insights on how organizations can achieve digital maturity and anticipate future advancements.
  • I Can't Live Without My … Microsoft OneNote
    This standard Microsoft Office program keeps your notes and to-do lists all in one place.
  • Data: The Internet of Things Keeps Growing
    A look at the number of connected "things" that will be in use worldwide in 2017, according to research firm Gartner.


  • Sponsorship Program Grows New Members
    By: Tim Ebner
    The US Composting Council created a sponsor-a-member program, where organizational members donate funds to underwrite the cost of associate-level memberships.
  • Livestreaming to Maximize Reach
    By: Tim Ebner
    Associations are experimenting with livestreaming to boost advocacy and fundraising and extend events to both members and wider audiences.


Brain Power

ASAE @ Work

  • Congress Refocuses Efforts on Tax Reform
    By: Chris Vest, CAE
    House Republicans have turned their attention to rewriting the tax code while cutting taxes. If proposed revenue sources fall through, other solutions could harm association activities.