Associations have the unique ability to enhance the personal and professional lives of individuals in virtually every business sector. Because associations are indispensable to industries, professions, and society, it's vitally important that people who work in associations have a full understanding of their nature and history.

This virtual session is part of ASAE's Certificate Program in Association Management, a series of programs designed to build a strong understanding of the core functions of association management. Specifically designed for those who are new to the profession or have less than five years of experience in the field. Operational Excellence in Associations will leave you with a better understanding of brand management, business development and strategic partnerships, which are critical to organizational success.

Content:

• Module One: Brand Management
• Module Two: Business Development
• Module Three: Strategic Partnerships

Earn the Certificate in Association Management!
This program is part of ASAE's Association Management Week, a series of programs designed to build a strong understanding in the core functions of association management. You can select any combination of programs:

• Essential Practices in Association Management (1/11/2023)
• Systems of Volunteer Excellence (1/18/2023)
• Membership Models Engagement & Development (1/25/2023)
• Operational Excellence in Associations (2/1/2023)
• Culture, Ethics & Leadership (2/8/2023)

To apply a more systematic approach to improve the success of your organization, consider taking all five courses to receive the Certificate in Association Management, awarded by ASAE University. Each course includes individual and group learning applications, and satisfactory completion of the five courses achieves the certificate. Sign up here for all five courses.