ASAE Reveals 2019 Gold Circle Awards Winners

May 1, 2019

WASHINGTON—ASAE announces the winners of the 2019 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2019 Marketing, Membership & Communications Conference (MMCC), June 6-7, in Washington, DC.

The 2019 competition received a record breaking 200 submissions across 15 categories. Judges from different associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by HighRoad Solution.

“We were thrilled to receive a record number of applications this year. The creativity and achievements of the winning entries was superb. We look forward to celebrating all 15 award winners at the 2019 ASAE Marketing, Membership & Communications Conference June 6-7, where we will also announce the recipient of the Overall Excellence Award,” said Alan Rickard, CAE, President of Association Vision and chair of the Gold Circle Awards Committee.

Here are the 2019 Gold Circle Awards winners:

Advocacy Campaign
American Massage Therapy Association; Addressing the Opioid Epidemic with Massage Therapy

Convention/Meetings Marketing Campaign
American Society for Cell Biology; Model Organism Quiz Marketing and Engagement Campaign

Institute for Credentialing Excellence; Credentialing Insights

Associated Builders and Contractors; CE This Week

Media/Public Relations Campaign
Recreational Boating & Fishing Foundation; Shattering the “Bass Ceiling”: Moving an Industry to Get Moms Hooked on Fishing and Boating

Member Retention Campaign
American Psychological Association; APA Reinstatement Campaign

Membership Dues/Restructuring Campaign
Association for Unmanned Vehicle Systems International; LEAD with Us. AUVSI Restructures to Focus on Advocacy

Membership Recruitment Campaign
American Optometric Association; United in Possibilities

Member/Volunteer Engagement Campaign
U.S. Apple Association; Munch Madness

New Product/Service Launch
Organization of American Historians; Historians and the Media: A Database for Informed Public Opinion

Print Magazine
American Student Dental Association; Contour Magazine

Rebranding Campaign
National Ornamental & Miscellaneous Metal Association; NOMMA Rebranding Campaign

Sponsorship/Exhibits/Advertising Campaign
The American College of Radiology; Patient-Centered Care Integrated Advertising and Exhibit Campaign

Recreational Boating & Fishing Foundation; Women Making Waves

American Society for Microbiology; ASM website redesign

For more information and to the see the full list including Merit Award winners, visit Gold Circle Awards..

MEDIA CONTACT: Lauren Precker, CAE,, 202-626-2735.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together, they create a vibrant community that makes the world smarter, safer, and better every day. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at