Strickland Discussed Key Success Factors on Leadership with ASAE’s Great Ideas in Association Management Conference Attendees

March 28, 2017

WASHINGTON — Last week at ASAE’s 2017 Great Ideas in Association Management Conference, Asia-Pacific (GIAP), March 22-24, a group of 150 attendees gathered to explore the latest trends in association management and learn new strategies for leadership, international alliances, and volunteer management. They represented 15 countries and 46 cities from across the Asia Pacific region, Middle East, and U.S.

The conference was held at the Grand Hyatt in Seoul, South Korea. The Korean Tourism Organization, Seoul Metropolitan Government, Seoul Tourism Organization, and Ministry of Culture, Sports and Tourism sponsored the conference.

During the opening keynote, President and CEO Don Strickland of Strickland & Associates revealed the four critical factors of Leadership 3.0 including the importance of diversity of thought and teamwork with a variety of perspectives. He also discussed how leaders most avoid traps, so they can be successful.

“Strickland's presentation offered great insight on multiple topics and attendees really enjoyed it. The conference brought together a committed group of association executives who valued the opportunity to share experiences, to learn from each other, and to hear from experienced content leaders,” said ASAE President and CEO John H. Graham IV, FASAE, CAE.

In its third year, GIAP expanded its learning opportunities for attendees. Before the conference, participants took a tour of Seoul and saw the past and present aspects of the city. ASAE offered a preconference masterclass that provided participants with strategies on how to run boards more effectively. A new learning format called, “Ask the Experts” gave attendees a chance to share their challenges and gain insight from experienced executives.
To close out the conference, an Associations Ignite session had three presentations on how to do more with less, volunteer management, and careers. The presenters were from China, Australia, and the U.S.

MEDIA CONTACTS: Sabrina Kidwai, APR, CAE,, 202-326-9505.

About ASAE: The Center for Association Leadership 
ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit