ASAE’s Technology Conference Provided Strategies on Data Breaches, Technology Trends for Association Professionals

December 15, 2016

WASHINGTON — More than 1,200 association and industry professionals attended the 2016 Technology Conference & Expo, December 12-14, and took part in 32 high-level education sessions and a sold-out expo hall. The conference was held at the Gaylord National® Resort & Convention Center in National Harbor, Maryland.

The final attendance was 1,214, and here’s the breakdown: Execs (Association Executives, Consultants) 600, Exhibitors (Industry Partners, Exhibiting Booth Staff) 428, and Other (Industry Partners, Press, Speakers, Staff, and Vendors) 186. Additionally, a total of 135 companies representing 180 booths exhibited in the expo hall this year, which resulted in a strong ratio of 58 percent buyers to 42 percent sellers.

ASAE supported Byte Back, a nonprofit group that aims to improve economic opportunity by providing computer training, access to technology, and career services to underserved adults in Washington D.C., with complimentary registrations, exposition space, and mentorship during the conference for five students from volunteer members from ASAE’s Technology Section Council.

“This year’s conference focused on how technology is impacting our members from mobile, strategy, leadership, and marketing technologies to infrastructure, security, operations, and analytics. We introduced a new learning format called the Futurists Lab, which let attendees get hands-on with new technologies that associations can use to enhance education, marketing, and member engagement,” said ASAE President & CEO John H. Graham IV, FASAE, CAE.

Also new this year were three in-depth preconference education programs on Monday, December 12. The first was “Digital Convergence: A CEO-CXO Summit,” which included 54 senior executives including CEOs, CIOs, CXOs and CMOs. The session focused on the impact of consumerism on member expectations, major forces impacting technology during the next 30 years, and how to embrace risk to stay ahead of the changing digital landscape. ASAE strategic partners Visit San Jose and YourMembership supported the workshop.

In “Ctrl-Alt-Del: Dissolving Tech and Marketing Silos,” 55 attendees focused on how to leverage a collaborative culture and convert data into business intelligence and association growth. In “Reboot: Women in Technology,” more than 40 attendees discussed diversity in the technology industry - particularly where it applies to digital fluency, talent, and women.

Erik Qualman, professor at Harvard & MIT’s edX labs and best-selling Pulitzer-nominated author of Digital Leader & Socialnomics, kicked off the conference as the opening keynote. Through video storytelling, he encouraged attendees to practice at least two of five digital leadership habits of simple, true, action, map and people (STAMP), post it forward (highlighting the success of others online), and balance between online and offline relationships.

During the closing keynote, Dr. Charlie Miller, senior security engineer, and Chris Valasek, security lead at Uber’s Advanced Technology Center, gave insight on why hacking “for good” to expose vulnerabilities in software in order to keep people and their data safe is important.

ASAE will host its next Technology Conference & Expo on December 12-13, 2017, at the Gaylord National® Resort & Convention Center in National Harbor, MD.

ASAE thanks the following Alliance Partners for continued support of the association community:

Strategic Partners
Atlanta CVB
Business Events Canada
Experience Columbus
Reno Tahoe USA
Team San Jose

Corporate Partners
Visit Baltimore
Visit Dallas
Greater Fort Lauderdale CVB
Fort Worth CVB
Louisville CVB
Mexico Tourism Board
Naylor Association Solutions
Omaha CVB
Visit Orlando
Visit Salt Lake
Meet in Washington State

Event Partners
The Broadmoor
DelCor Technology Solutions
Dubai Association Centre
Hong Kong Tourism Board
Johnson Lambert LLP and Vault Consulting
Korea Tourism Organization
Meet In Minnesota
New Orleans CVB and New Orleans Ernest N. Morial Convention Center

MEDIA CONTACTS: Sabrina Kidwai, APR, CAE,, 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit