The Business of Meetings Certificate Program

Business of Meetings

The meetings industry is increasingly competitive, and your attendees have more choices than ever for how to spend their conference time and dollars. To boost your competitive edge, you need expertise in business models, meeting design, marketing, and other critical disciplines. If you’re ready to build the body of knowledge you need to face the challenges of today’s meetings industry, the Business of Meetings Certificate Program is for you.

In a series of six courses covering key topics in meetings management, you will identify critical issues and trends affecting the meetings industry, develop essential business skills, explore exciting innovations, and discover time-saving processes and strategies that you can use immediately. You’ll learn through participation in interactive exercises and collaborative discussions, and you’ll leave feeling more confident and more prepared to plan and execute exceptional meetings for your organization.

Each Business of Meetings Certificate Program course is offered at the ASAE building in Washington, DC, once a year. When you complete all six courses, you will receive the Business of Meetings certificate.

The certificate program has recently been updated. If you’ve taken courses under the previous Business of Meetings format but have not yet completed your certificate, you will receive credit for equivalent courses in the new format:

If you have completed these previous Business of Meetings courses…

… you will receive credit for these new Business of Meetings courses.

Strategy and Marketing

Execute Event Marketing That Gets Results
Elevate Event Strategy

Meetings and Expo

Create Event Experiences: Trends, Design, and Branding
Optimize Return for Exhibitors and Sponsors

Flawless Business Operations

Negotiate Effective Event Contracts and Alliances
Master Event Operations and Crisis Management

Leadership and Communication

Choose to receive credit for any two of the six courses above


For upcoming dates, visit the In-Person Programs page or search for “Business of Meetings” on the event calendar.

These courses are excellent preparation to earn your Certified Association Executive (CAE) designation or renew your CAE. Receive six CAE credits for each of the six courses.

Each Business of Meetings course counts as seven contact hours toward CMP certification.


Supported by ASAE Strategic Partner:

Greater Fort Lauderdale


For more information, contact:
ASAE Learning
[email protected]