ASAE Foundation Announces New Name: ASAE Research Foundation

November 15, 2019

WASHINGTON— Based on the recommendations of its Research and Development Committees, the ASAE Board of Directors approved a name change for the ASAE Foundation to ASAE Research Foundation. This evolution of its current brand better reflects its deep focus on cutting-edge association industry and market research.

“This new name more accurately defines the quality and breadth of the Foundation’s work not only to increase usage, but to attract new donors,” said Steve Caldeira, Chair-Elect, ASAE and Chair, ASAE Research Foundation, and President & CEO of the Household & Commercial Products Association. “The hallmarks of the Foundation’s research include foresight, effective practices and sustaining association value – all of which are critical to the success of associations.”

“The role of solid research in helping associations make more informed decisions is essential,” said Interim ASAE President and CEO, Susan Robertson, CAE. “As ASAE celebrates its Centennial year, the Foundation’s research will help light the way as we move into the next 100 years.”

For more information about the ASAE Research Foundation visit:

MEDIA CONTACT: Lauren Precker, CAE,, 202-626-2735.

About ASAE and the ASAE Research Foundation
ASAE is celebrating 100 years of making society smarter, better and safer. The Centennial anniversary represents ASAE’s role as a leader and supporter of progress and innovation in the association industry. ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at