WASHINGTON—From March 11-13, close to 600 association executives and industry partners convened in Colorado Springs for ASAE’s 2018 Great Ideas Conference at The Broadmoor. ASAE had five 25-minute Main Stage speakers, hosted by Choose Chicago, and introduced new design features including: Learning Circles, Braindates, and an offsite Leadership Intensive. ASAE had a total of 593 in attendance.
“Great Ideas aims to create, inspire and support innovators in the association community through case studies, competency building, peer-to-peer and group learning,” said ASAE President & CEO John H. Graham IV, FASAE, CAE. “All the Main Stage speakers focused on customization, innovation, brand management, and building the right mindset, which are essential elements required to expand one’s association.”
On March 11, ASAE had two Main Stage speakers Fredi Lajvardi, nationally recognized STEM educator, and Kelly McDonald, Marketing and Consumer Trends Expert. Lajvardi talked about how he transformed a group of high school students into a national champion robotics team. He emphasized the importance of ingenuity in overcoming disadvantages. McDonald emphasized the interrelationship between diversity of thought and capacity to innovate.
For Monday’s Main Stage session, there were three industry experts: William Espey, brand voice lead of Chipotle; Natalie Fikes, leadership coach and best-selling author; and
Smiley Poswolsky, workplace expert and best-selling author.
Espey discussed how shared values create connections and cultural connections bring customers together forming long-term relationships. Fikes inspired attendees to have a MacGyver mindset, activate employees and members to be their best, and have the courage to make the big asks in work and life. Poswolsky asked attendees to set aside generational stereotypes and focus on four things in order to create meaningful experiences: purpose, value, renewal, and focus.
Braindates, an online matchmaking platform powered by E-180, gave attendees the opportunity to engage in informal peer learning with one-on-one and group meetings around different topics. It was hosted by Visit Fort Worth and Geico.
Held offsite at the Ivywild School home of Bristol Brewing, the Leadership Intensive was led by Mike Bristol, CEO of Bristol Brewing and Mike Wagle, CEO of Mammoth Digital. Together they discussed how small changes can make a difference.
Learning Circles convened cohorts of 4-6 peers several times throughout the conference, each study group was facilitated by a seasoned association professional. They created individual learning plans, shared observations, and developed a map on how to act upon the ideas learned during the conference.
ASAE also held two Executive Leadership Workshops before the conference and a Women’s Executive Forum, and ASAE Foundation Pour, hosted by the Broadmoor, on Monday night.
ASAE thanks the following Alliance Partners for their continued support of the association community:
Business Events Canada
Visit San Jose
DelCor Technology Solutions
Greater Fort Lauderdale CVB
Visit Fort Worth
Mexico Tourism Board
Naylor Association Solutions
Visit Salt Lake
Advanced Solutions International
Dubai Association Centre
Hong Kong Tourism Board
Johnson Lambert LLP and Vault Consulting
Korea Tourism Organization
MEDIA CONTACT: Sabrina Kidwai, APR, CAE [email protected], 202-326-9505.
ASAE is a membership organization of 39,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.