ASAE Foundation Announces 2020 Centennial Research Initiative, Firms Selected to Collaborate on Multi-Year Project

June 12, 2018

WASHINGTON—Leading up to ASAE’s 100-year anniversary, ASAE Foundation has launched a multi-year research initiative that will showcase some of the contributions associations make to society. Integral to this effort will be an expansive body of research aimed at measuring the impact and influence associations have related to workforce development, education, economy, member engagement, and change management. Research firms WESTAT and McKinley, along with digital agency Social Driver, will collaborate with the ASAE Foundation on aspects of data-collection, analysis, interpretation, dissemination, and engagement of the findings.

“This research will illustrate how associations and the industry strive to enhance the lives of individuals around the world in order to make it a better, stronger, smarter, and safer society,” said Sal Martino, FASAE, CAE, Chief Executive Officer and Executive Director at the 
American Society of Radiologic Technologists and ASAE Chair-Elect and Chair of the ASAE Foundation. “We are excited to see the results, so our members can use the data to tell their stories.”

The volunteer effort to design this program of research was led by the 2020 Centennial Research Committee co-chairs Marc Beebe, senior director, strategic research, public imperatives, & corporate development at IEEE, and Barbara Byrd Keenan, CEO at Endocrine Society; and the research proposal review and selection sub-committee chair Kim Mosley, CEO at The American Specialty Toy Retailing Association. 

“ASAE Foundation is thrilled because this new multi-faceted program of research will ensure audiences inside and outside the association market are able to gain a better understanding about the value, impact, and contributions associations make to society from a national and global perspective,” said ASAE Foundation President and ASAE Executive Vice President Susan Robertson, CAE. “Our members will have specific information supported by credible data they can use to inform policymakers, nonprofit professionals, academics, and corporations about how the industry influences everything we do across the fabric of society. The evidence will show that everyone is touched by the footprint or influence of an association.”

For more information about the new research initiative or learn how your organization might participate, please contact ASAE Chief Research Officer Dr. Sharon E. Moss at 
MEDIA CONTACT: Sabrina Kidwai, APR, CAE, 202-326-9505.

About ASAE and the ASAE Foundation 
ASAE is a membership organization of more 40,000 association executives and industry partners representing 7,200 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit