ASAE Foundation Undertakes New Content Strategy Research Project

October 11, 2017

WASHINGTON—ASAE Foundation has recently launched a new research project called, “Association Content Strategies for a Changing World.” It will explore how association leaders are navigating the shifting content development and management landscape. Not only will the project look at the positive impacts of strategic approaches to content, but it will also examine the emerging challenges organizations face when creating content and its dissemination.

This study is made possible by a grant from Angerosa Research Foundation and Stratton Media Strategies. The Angerosa Research Foundation was established by Stratton in 2004 in honor of long-time associate, Angela Angerosa, who was passionate about association media and research.

“Thanks to Angerosa Research Foundation and Stratton Media Strategies, the ASAE Foundation will conduct a robust research project that will help educate leaders in our community on why it’s critical to strategically disseminate content to their audiences. We will outline best practices and provide direction on how to align them with your organization’s business goals,” said ASAE Executive Vice President and ASAE Foundation President, Susan Robertson, CAE.

ASAE Foundation is partnering with three consultants to execute this project: Carrie Hane of Tanzen, Dina Lewis, CAE, of Distilled Logic, and Hilary Marsh of Content Company, who are part of the collaborative research team. The team will use a mixed-methods approach to gathering qualitative and quantitative information through broad surveys as well as in-depth interviews with associations of all varieties, sizes and scope.  

"Developing and effectively managing content is critical to an organization's success. While associations are rich in content, they don’t always have the tools or strategies to harness that resource across the full organization to maximize staff resources and meet member needs,” says Debra Stratton, president, Stratton Media Strategies. “This ground-breaking study will provide essential data to guide associations in developing an integrated approach to creating and disseminating content. I’m so pleased that our foundation and company could underwrite this much-needed effort.”

A final report, tools, and resources will be available next Fall.     

MEDIA CONTACT: Sabrina Kidwai, APR, CAE [email protected], 202-326-9505.

About Stratton Media Strategies LLC
Stratton Media Strategies LLC works with organizations to strengthen communications and publishing programs, using a practical, data-based approach.  For more than 30 years, Stratton has provided consultation and research services that enable associations to confront today’s changing media landscape and develop strategies to ensure success. 

About ASAE and ASAE Foundation
ASAE is a membership organization of 39,000 association executives and industry partners representing 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit asaecenter.org.