Keynote Chef Jeff Henderson, Game Changer Speakers Will Inspire Attendees at the 2017 ASAE Annual Meeting & Exposition

March 14, 2017

WASHINGTON—From August 12–15, ASAE is expecting close to 5,000 association professionals and industry partners to come together in Toronto for the 2017 ASAE Annual Meeting & Exposition. The ASAE Annual Meeting website includes information on: featured speakers; more than 120 education sessions; preconference workshops and masterclasses; registration; hotels; events; and more, has been launched. Registration is now open.

“We are excited for this year’s meeting in Toronto. Chef Jeff Henderson, the five game changers, and education session leaders will provide attendees with inspiration, new ideas and different perspectives on a variety of association management topics and challenges they are facing,” said ASAE President & CEO John H. Graham IV, FASAE, CAE. “Participants will bring back innovative solutions to their organization. It will be fantastic.”

Jeff Henderson, an executive chef for brands like Caesars and Bellagio and the Food Network star and The New York Times bestselling author of Cooked, will be the closing keynote. He will discuss his own reinvention with take-away lessons on facing adversity and identifying one’s personal gifts. Henderson will share inspirational stories that illustrate how diversity drives organizational benefits from increased staff retention, consistency in product delivery, and teams that are more confident and productive. Henderson is presented by Keppler Speakers.

Sunday afternoon through Tuesday morning, ASAE will present five game changers selected for their ability to provide diverse perspectives and revolutionary ideas from outside the association community.

  • Be the Change with Major Mary Jennings “MJ” Hegar, Executive Coach and Consultant, former pilot, Air National Guard. Major Hegar is presented by Lavin Agency.
  • Balanced Obsession: The Science of Happiness and Success by Daniel Lerner, Psychology Professor at New York University, author of U Thrive. Lemer is presented by Lavin Agency.
  • I’m Judging You: Do Better with Luvvie Ajayi, Executive Director, The Red Pump Project
  • Living out Loud with Nyle Dimarco, Deaf Activist and winner of America’s Next Top Model and Dancing with the Stars. Dimarco is presented by Keppler Speakers.
  • Be More Awesome: A Fresh Approach to Productivity with Chris Bailey, author of The Productivity Project. Bailey is presented by Speaker’s Spotlight.

Learn more about the career and knowledge pathways and all education sessions. The early bird registration deadline is July 12.  

NOTE: Members of the press receive complimentary registration to attend the event. Please contact ASAE Public Relations department to request your complimentary pass.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Atlanta CVB
Business Events Canada
Choose Chicago
Experience Columbus
Reno Tahoe USA
Visit San JoseYourMembership

Corporate Partners
Visit Baltimore
DelCor Technology Solutions
Visit Dallas
Greater Fort Lauderdale CVB
Fort Worth CVB
Louisville CVB
Mexico Tourism Board
Naylor Association Solutions
Visit Omaha
Visit Orlando
Visit Salt Lake

Event Partners
The Broadmoor 
Dubai Association Centre 
Hong Kong Tourism Board 
Johnson Lambert LLP and Vault Consulting 
Korea Tourism Organization 
Meet In Minnesota 
New Orleans CVB and New Orleans Ernest N. Morial Convention Center

MEDIA CONTACT: Sabrina Kidwai, APR, CAE,, 202-326-9505

About ASAE and the ASAE Foundation
ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.
For more information about ASAE, visit