ASAE Reveals 2017 Gold Circle Awards Winners

April 11, 2017

WASHINGTON—ASAE announces the winners of the 2017 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. The Gold Circle Award for Overall Excellence will be announced during ASAE’s 2017 Marketing, Membership & Communications Conference (MMCC), May 2-3, in Washington, DC.

The 2017 competition received 172 submissions. Over 80 judges from different associations, nonprofits, and for-profit organizations evaluated the submissions this year. The awards are sponsored by High Roads Solution.

“Our members submitted fantastic entries this year, and we had several categories with multiple winners. The quality of work our judges see always make it a difficult decision on who receives a Gold Circle award,” said Lisa Claydon, CAE, Director, Marketing Communications at Association of Corporate Counsel and chair of the Gold Circle Awards Committee. “In a few weeks, we are going to have a fun, interactive session at MMCC, so attendees can learn strategies and tactics that worked well and utilize them in future campaigns.”

Here are the 2017 Gold Circle Awards winners:

Convention/Meetings Campaign
Society for Simulation in Healthcare;  IMSH 2017 Conference Marketing Campaign

American Osteopathic Association; The DO

American Academy of PAs; PA Central Member and Nonmember E-Newsletters

Media/Public Relations/Advocacy Campaign
American Society of Anesthesiologists; Protecting Safe VA Care

Computing Technology Industry Association; Make Tech Her Story

Member Retention Campaign
Recreational Boating & Fishing Foundation;   New Angler Retention Pilot Program

The Enrollment Management Association; It’s all about retention.

Membership Recruitment
American Academy of PAs; AAPA Recruitment Campaign: Savings and Advocacy

New Product/Service Launch Campaign
American College of Cardiology; ACC International Regional Conferences

Print Magazine
American Massage Therapy Association; Massage Therapy Journal

Emergency Nurses Association; Rebranding Membership: Charting a New Path
American Osteopathic Association; Doctors That DO

American Physical Therapy Association; #ChoosePT Public Service Announcement

National Athletic Trainers' Association; NATA Website Redesign

For more information on the winners, visit Gold Circle Awards.

MEDIA CONTACT; Sabrina Kidwai, APR, CAE 202-326-9505,

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 30,000 association executives and industry partners representing more than 7,400 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit