ASAE Marketing, Membership & Communications Conference Offered Attendees Insight, Effective Solutions

June 16, 2016

WASHINGTON, DC — During ASAE’s 2016 Marketing, Membership, & Communications Conference (MMCC), June 13-14, 967 attendees and industry partners took part in more than 37 learning labs, two keynote sessions, and the exhibit hall at the Walter E. Washington Convention Center.

Participants learned new strategies and ideas and networked with providers, so they could find solutions for their association. The learning labs focused on four areas: marketing, membership, communications, leadership, and governance.

“Our members loved this year’s meeting because it inspired them to think differently, focus on creating meaningful relationships, and the content they need to enhance their career and move their association forward,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.

Kicking off MMCC as the opening keynote was Porter Gale, the former VP of Marketing at Virgin America, a world-renowned branding leader, and an award winning author of the book Your Network Is Your Net Worth. She emphasized the key to networking is building authentic connections and relationships, not just handing out business cards. If we focused on creating the right relationships, it will lead to happiness, productivity, and revenue. She discussed how storytelling and PR has changed, and it’s critical for associations to think differently on how they communicate to their members.  

On June 13, ASAE announced the Gold Circle Award for Overall Excellence winner is the American Nurses Association: Celebrating the Power of Nursing: #NursesShareYourStethoscopes.  Here’s a full list of all the 2016 Gold Circle Awards winners, which is sponsored by High Roads Solution.

Brian Bordainick, an entrepreneur who founded 9th Ward Field of Dreams in order to support the construction of a state-of-the-art football field and track on Carver's campus, was the closing keynote speaker. He told stories about the different endeavors he’s tried, the failures that occurred, and the lessons he learned. He reminded participants that the process is messy, but it’s important to think big, figure out the right story to tell, and communicate it effectively.

A special thank you to our strategic partners Abila, Personify, and YourMembership for their support of the conference.

For more information about the MMCC conference, please visit

MEDIA CONTACT: Sabrina Kidwai, APR, CAE,, 202-326-9505.

ABOUT ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 9,300 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit