WASHINGTON—With more than 1,000 attendees and more than 60 exhibiting companies, the 2015 Marketing, Membership, & Communications Conference (MMCC), June 1—2, at the Walter E. Washington Convention Center, recorded the highest number of participants in its history.

With 28 learning labs, two general sessions, and a sold out exhibit hall, participants discovered new ideas, case studies, and strategies they can take back to their associations. The learning labs focused on four areas: engagement, operations, strategy, and trends.

For the Opening General Session, Ann Handley, Chief Content Officer of MarketingProfs, shared her formula for innovative content and explained how attendees could apply it to their organization. She offered tips on how to create content that matters to your association including: a documented content strategy, audience focused, useful content, using social media for storytelling, unique tone of voice, and strong writing.  

Sekou Andrews, the world’s leading Poetic Voice, was the Closing General Speaker, who taught attendees how to use creative approaches in telling a great story. He advised participants to find great stories with your members and colleagues and to create a culture of engagement. He also stressed the importance of finding out what you do differently and communicating it, putting purpose and people first, letting go of all you know as well as accepting and expecting disruptions.

On June 2, ASAE announced the Gold Circle Award for Overall Excellence winner is the International Society of Thrombosis and Haemostasis for their World Thrombosis Day: Elevating the Global Conversation on Blood Clots. Here’s a full list of all the 2015 Gold Circle Awards winners.

A special thank you to our strategic partners Abila, Aptify, and Personify for their support of the conference. For more information about the MMCC conference, please visit www.asaecenter.org/MMCC.

MEDIA CONTACT: Sabrina Kidwai, APR, CAE skidwai@asaecenter.org, 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.