ASAE Foundation Announces Four Organizations Will Conduct Research to Identify, Develop Models to Address Member Engagement

WASHINGTON—ASAE Foundation announces that four organizations have been selected to conduct research to identify and describe relevant behavioral theories as well as current and emerging trends that can be applied to enhance our understanding of models of engagement. The research will culminate this winter with the production of a series of white papers outlining their initial findings.

WASHINGTONASAE Foundation announces that four organizations have been selected to conduct research to identify and describe relevant behavioral theories as well as current and emerging trends that can be applied to enhance our understanding of models of engagement. The research will culminate this winter with the production of a series of white papers outlining their initial findings.

In the spring of 2014, these groups and other association representatives will gather to discuss the results and use them to inform the development of a publication that provides practical strategies, guidance, and tips for association management professionals to create and apply engaging membership models to their individual settings that are mutually beneficial and financially sustainable well into the future.

“Each of the honorees made significant contributions to the association community, and we are honored to recognize them for these prestigious individual awards. ASAE and the association community are privileged to be recipients of their talents, knowledge, and leadership, and our community is richer because of their involvement,” said Peter O’Neil, FASAE, CAE, Executive Director of the American Industrial Hygiene Association and chair of the 2013 Awards Committee.

The four winning organizations are:

  • The four winning organizations are:
  • Association Laboratory Inc.
  • Avenue M Group, LLC
  • The Haefer Group Ltd.
  • University of North Texas

“One of the focus areas for the Research Committee is membership engagement models, and we are excited to have these four organizations assist us with this initiative. They will conduct research, identify theories and key components, and explain how associations can apply it. Ultimately, we are going to create a guide that will give our members and the community approaches on how to implement these engagement models,” said ASAE Executive Vice President and President of the ASAE Foundation Susan Robertson, CAE.

The four organizations will look at the following questions:

  • What are the disruptive innovations in other forms of affiliation that are proving to be viable solutions for people seeking to identify with groups and advance their interests?
  • How will engagement behaviors of individuals and organizations be impacted in the future by the economic environment?
  • What is the nature of community and what unique roles are “associations of the future” uniquely positioned to serve?

The “how to” guide will be published next summer. For more information about this research initiative, please contact Dr. Sharon Moss, CRA, CAE, at [email protected]

MEDIA CONTACT: Sabrina Kidwai, APR, [email protected], 202-626-9505.

About ASAE: The Center for Association Leadership

ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.