New Report Released by Meeting Industry Leaders Outline Future of Trade Shows, How to Prepare for them

In its continuous effort to stay ahead of the curve, meeting industry leaders collaborated to fund a research project to predict as well as plan for the future of convention exhibits and trade shows. ASAE Foundation, Exhibition Industry Foundation, Freeman, Gaylord Entertainment, and PCMA Education commissioned a project to look at the trends and analyze trade shows from five hypothetical perspectives. Each provides insight into how to create more impact with exhibit space.

WASHINGTON — In its continuous effort to stay ahead of the curve, meeting industry leaders collaborated to fund a research project to predict as well as plan for the future of convention exhibits and trade shows. ASAE Foundation, Exhibition Industry Foundation, Freeman, Gaylord Entertainment, and PCMA Education commissioned a project to look at the trends and analyze trade shows from five hypothetical perspectives. Each provides insight into how to create more impact with exhibit space.

Scenarios of the Future: Convention Exhibits and Trade Show 2016 is the result from a year-long research study that comprised of extensive research within the exhibits industry, face-to-face discussions, outreach to industry and non-industry professionals, and online discussions. The full report outlines key findings including:

  • Top 10 Takeaways for Updating your Exhibits Plan
  • Five Scenarios for the Future
  • Four Essential Elements to Create an Unrivaled Experience
  • Key Questions to Ask to Determine if You’re on the Right Track
“As an industry, it’s critical for us to continually look at how to improve the experience, quality, and format of our exhibit space, so we can provide the high-quality event our members and exhibitors expect,” said ASAE President & CEO John H. Graham IV, CAE. “This report provides insight into situations we believe may occur in the future, and how we can assist the meetings industry in advancing the tradeshow space as well as positioning their events for long term success.”

For a copy of the report, please contact ASAE.

MEDIA CONTACT:
Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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