Begin Your Next Fly-In With a Video

By: Christine Umbrell

Want to make your next legislative fly-in more productive? Take a note from the American Land Title Association, which produced a two-minute introductory video to send out in advance of its annual lobby day this year.

How does your organization prepare legislators and congressional staffers for your annual lobby day? Most associations email notes and brochures before they arrive or distribute leave-behinds at the conclusion of their meetings. But it's easier and less expensive than you think to go to the next level and send a video message in advance, as demonstrated recently by the American Land Title Association....