ASAE, TMG Custom Media Launch New Associations Now Suite of Products Today

WASHINGTON — Today begins a new era in ASAE’s digital strategy with the launch of a new AssociationsNow.com responsive-design microsite, a daily enewsletter, and an iPad magazine app. These tools will provide ASAE members and nonmembers with an easy mobile experience.

WASHINGTON — Today begins a new era in ASAE’s digital strategy with the launch of a new AssociationsNow.com responsive-design microsite, a daily enewsletter, and an iPad magazine app. These tools will provide ASAE members and nonmembers with an easy mobile experience.

ASAE and TMG Custom Media have been working together for the past year in putting together a print-plus-digital publishing strategy. The reinvented print magazine is supplemented with real-time content online. Responsive design of the digital elements allows users to have a tailored experience based on the device they are using to access the information.

The new daily enewsletter delivers headlines and news for association executives starting today with Leadership Monday. The other areas of themed content are: Technology Tuesday, Membership Wednesday, Money and Business Thursday, and Meetings Friday

“When I saw the new look of Associations Now as well as the suite of products, I was blown away by the look, feel, and content as well as how it will engage our association community. I’m hoping they feel the same way,” said ASAE CEO John H. Graham IV, CAE. “As we move into this space, we will continue to evolve our content and strategy to ensure that we are keeping pace with our members’ needs and expectations as well as raising awareness about the nonprofit community with outside audiences.”

The new print version of Associations Now (AN) has a more contemporary business-magazine design and highlights people within the association community who make it great. AssociationsNow.com features up-to-the minute news stories, blogs, and other journalism geared toward the nonprofit sector.

"We are honored to have played a role in this new venture with ASAE," said Jane Ottenberg, co-CEO of TMG Custom Media. "These platforms provide the association community with news and information that will inspire and help their professional work.”

Nonmembers can sign-up by visiting www.associationsnow.com.

MEDIA CONTACT:
Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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