ASAE Technology Conference & Expo Speakers Will Focus on How Consumers, Technology Will Impact Future of Business

ASAE Technology Conference & Expo Speakers Will Focus on How Consumers, Technology Will Impact Future of Business

WASHINGTON—ASAE is hosting its 2012 Technology Conference & Expo, December 4-6, at the Walter E. Washington Convention Center. CEOs, Chief Technology Officers (CTO), Chief Information Officers (CIO), other technology staff, and marketing and membership professionals will learn the latest information on technology, social media, and web trends as well as the impact mobile and digital content will have on associations and nonprofit organizations.

Attendees will have the opportunity to take part in more than 40 high-level practical education sessions covering different topics including: the new face of the IT leader, member engagement success stories, responsive web design, timing your cloud migration and the future of e-marketing integration. ASAE is offering different ways for participants to learn including sound-byte learning and Ignite.

The three-day technology conference starts with the third annual CIO Summit, December 4, that will focus on the changing role of the CIO. Gartner Research will kick-off with top trends in technology. Using their mobile device, participants will vote on the Top three trends impacting associations. The group will discuss these trends and the impact on their organizations. Afternoon sessions will center on the increasing business role CIOs have in associations, the types of non-technology skills needed in leadership roles, and how to connect their skill set with the needs of their association.

Brian Solis, author and a leading thinker on the impact of social media and disruptive technology on business and consumer behavior, will be the Opening General Session speaker on Wednesday, December 5. He will provide a new perspective about the world of business and how to connect with a rising audience through new touchpoints between consumers, brands, and new influencers.

On Thursday, December 6, the Closing General Session speaker will be Dion Hinchcliffe, who is the executive vice president for SaaS services firm Dachis Group. He will look at how social media, next-gen mobility, cloud, big data, and other key technology mega-trends are rapidly reshaping market opportunity and competitive positioning in industries of every kind.

ASAE is bringing back the two-day Expo Hall as well as the Technology Town Hall, which will be on Thursday morning. The Town Hall will explore the current state of technology in associations and its implications for the future. Participants will vote in real-time with their mobile device, and they will talk about major trends facing associations and how to apply it to their strategic vision moving forward.

The CIO Summit is pre-conference program and requires an additional fee. To register or find out more information about both events, please visit ASAE’s 2012 Technology Conference & Expo website.

Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE: The Center for Association Leadership
ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit