Hong Kong Tourism Board Joins ASAE as New Event Partner

WASHINGTON — ASAE announces Hong Kong Tourism Board has signed-on as an event partner, which is the first Alliance Partner to join from outside of North America.

WASHINGTON — ASAE announces Hong Kong Tourism Board has signed-on as an event partner, which is the first Alliance Partner to join from outside of North America.

“We are excited to have Hong Kong Tourism Board as an event partner,” said ASAE President and CEO John H. Graham IV, CAE. “One of the areas ASAE is focused on is international outreach. This will provide us and our members a great opportunity to learn more about the Asian market, the trends facing international associations, how they advocate with policymakers, as well as explore possible locations for future meetings.”

“Meetings and Expositions Hong Kong and the Hong Kong Tourism Board are very pleased to join ASAE as an event partner. It’s a perfect complement to our strategic and integrated marketing plans to closer align ourselves with the leadership of ASAE and its members. We will continue to reach out to association and professional societies and encourage them to consider Hong Kong as the location for their next convention, meeting and exposition. We are looking forward to meeting ASAE members at the 2012 Annual Meeting and Exposition in Dallas, August 11-14,” said Francesco C. Leboffe, manager, Conventions from Meetings & Exhibitions Hong Kong.

The Alliance Partners program was developed to provide the industry partner community with opportunities to align itself with ASAE and the association sector through customized marketing platforms. It also offers partners the chance to help build and maintain year-round relationships with ASAE members and the nonprofit community across the globe. For more information about the ASAE Alliance Partnership program, please visit ASAE (AccessAssociations.org) or contact Dan Melesurgo at [email protected].

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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