ASAE Announces American Academy of Orthopaedic Surgeons as 2012 Council’s Choice Award Winner

WASHINGTON — ASAE announces Hong Kong Tourism Board has signed-on as an event partner, which is the first Alliance Partner to join from outside of North America.

WASHINGTON — During the 2012 ASAE Marketing, Membership and Communications Conference (MMCC) yesterday, ASAE announced that the American Academy of Orthopaedic Surgeons won the annual 2012 Council’s Choice Award for its “Decide to Drive” campaign. The winner was selected by the Communication Section Council from among 2012 Gold Circle Award winners as the most outstanding example in association communications.

“I am proud of the American Academy of Orthopaedic Surgeons as this year’s recipient of the Council’s Choice Award,” said ASAE President and CEO John H. Graham IV, CAE. “Their campaign was very creative and used multi-media to help raise awareness about the dangers of distracted driving.”

The 2012 Council’s Choice Award recipient was presented the award by Francine Hamme, the vice chair of the Gold Circle Award committee, at the annual Gold Circle Award Ceremony.

“We are honored to receive this award from ASAE,” said Karen L. Hackett, FACHE, FASAE, CAE chief executive officer of the American Academy of Orthopaedic Surgeons. “There are so many dangers with distracted driving, and we wanted to raise peoples’ awareness through a creative, multimedia campaign, which turned out to be very successful. I’m extremely proud of our PR team in how they created and implemented this campaign, and we hope it will make a difference in saving lives on the road.”

“Selecting one entry as Council’s Choice from among the high caliber Gold Circle Award winners is no small challenge. They are all top-notch examples of effective communications,” said Mike Boa the 2012 Communication Section Council Chair and a member of ASAE Communication Section Council. “On behalf of the Council, I congratulate this year’s winner. Your work will serve as a great example and resource for our community.”

For information about the Gold Circle Award and the Council’s Choice Award, please visit The 2012 Gold Circle Award competition is made possible with funding from TMG Custom Media and R.R. Donnelley.

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit