Mariah Burton Nelson Joins ASAE as Vice President of Innovation & New Product Development

WASHINGTON — ASAE is pleased to announce that Mariah Burton Nelson has joined the organization as Vice President of Innovation and New Product Development. In this role, Nelson will lead the development of innovation and new product development as well as expand ASAE’s efforts as a facilitator and convener, sharing new ideas on how associations can implement these approaches into their own organizations.

WASHINGTON — ASAE is pleased to announce that Mariah Burton Nelson, CAE has joined the organization as Vice President of Innovation and New Product Development. In this role, Nelson will lead the development of innovation and new product development as well as expand ASAE’s efforts as a facilitator and convener, sharing new ideas on how associations can implement these approaches into their own organizations.

Nelson comes to ASAE from the American Association for Physical Activity and Recreation, an organization for PE teachers/faculty at the pre-K-16 level, where she served as Executive Director for more than five years. Prior to that, she was President and Founder of Speaking of Sports and Associate Editor for Women’s Sports and Fitness magazine.

“Mariah’s expansive knowledge of the association industry and the nonprofit community will make her a great asset to ASAE and the members we serve,” said ASAE President and CEO John H. Graham IV, CAE. “We look forward to her contributions with innovation and new product development and finding new ways to not only share this with our community, but engaging them in the process.”

Nelson will report to Robb Lee, chief marketing and communications officer.

“Mariah has proven business skills in innovation and new product development and can identify needs within an organization and develop creative ways to deliver results,” said Lee. “With her strong interest in innovative practices and experience in evidence-based product development, I’m excited to see how she will move our strategy forward over the next few years. She’s a great addition to our ASAE team.”

“I’m thrilled and honored to join ASAE, and I’m looking forward to finding new, innovative ways that ASAE and its members can develop products and services that meet their needs. I feel this is a great fit and welcome this opportunity to leverage my skills in this new role. ASAE is known as an innovative organization that works to inspire the community to become stronger leaders, and I’m going to work to ensure it continues,” said Nelson.

Nelson is a graduate of Stanford University, where she earned a degree in psychology and a master’s in public health from San Jose State University. She has written six nonfiction books, wrote columns for the Washington Post, Washington Business Journal, and Knight-Ridder/Tribune as well as wrote, edited, and assigned articles for Women’s Sports and Fitness. Nelson played professional basketball in France and in the first women’s U.S. pro league.

She has received numerous honors and awards including International Institute for Sport’s 100 Most Influential Sports Educators, Capital Outstanding Speaker, and Washington Educational Television Association’s Creative Spirit at Work Award, and she is a scholar of ASAE’s Diversity Executive Leadership Program (2011-2013).

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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