2012 ASAE Marketing, Membership & Communications Conference Will Feature Speakers Sladek, Brogan

WASHINGTON — ASAE is expecting close to 800 marketing, membership, and communication association professionals to attend the 2012 Membership, Marketing & Communications Conference (MMCC), May 23-24, at the Washington Convention Center. With more than 30 learning labs, two general sessions, half-day workshops, and Ignite presentations, attendees will have a variety of ways to learn new trends, gather best practices, and gain new insights.

WASHINGTON — ASAE is expecting close to 800 marketing, membership, and communication association professionals to attend the 2012 ASAE Marketing, Membership & Communications Conference (MMCC), May 23-24, at the Washington Convention Center. With more than 30 learning labs, two general sessions, half-day workshops, and Ignite presentations, attendees will have a variety of ways to learn new trends, gather best practices, and gain new insights.

Author of The End of Membership As We Know It, published by ASAE’s Association Management Press, and CEO of XYZ University, Sarah Sladek will kick-off the conference by talking about the challenges associations face with membership and providing ideas on new revolutionary models that can help build a sustainable, prosperous, next generation organization.

Chris Brogan, president of Human Business Works, will close out MMCC with a conversation around social business and digital marketing and how associations are impacted. He will discuss topics including: location-based strategies, content marketing, integration of real-time marketing, methods in analytics and measurement, and emerging trends in these areas. Brogan has a featured monthly column in Entrepreneur Magazine, and his blog is in the Top 5 of the Advertising Age Power 150.

This year, MMCC will also have sessions geared toward senior-level executives that will focus on brand control, crisis communications, digital strategies, member engagement, and multicultural outreach.

During the closing General Session, the Gold Circle Award winners will be recognized and the Council’s Choice Award will be announced. MMMC early bird registration deadline is April 23. To register or for more information, visit asaecenter.org/MMCC.

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
About ASAE: The Center for Association Leadership ASAE is a membership organization of more than 21,000 association executives and industry partners representing 10,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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