U.S. Association Executives to Connect with European Counterparts on First-Ever Study Mission to Brussels, Berlin

WASHINGTON — After several successful international trips, ASAE is planning its first Study Mission to Europe. In partnership with MCI and the Canadian Tourism Commission, association executives will visit Brussels and Berlin, May 12-20, 2012, to build and strengthen partnerships with two of the major association hubs in Europe.

WASHINGTON — After several successful international trips, ASAE is planning its first Study Mission to Europe. In partnership with MCI and the Canadian Tourism Commission, association executives will visit Brussels and Berlin, May 12-20, 2012, to build and strengthen partnerships with two of the major association hubs in Europe.

The 2012 Study Mission will give participants the opportunity to meet some of the key association executives, senior policy makers and government officials in Europe, and explore these central international business markets.

According to PCMA President and CEO Deborah Sexton, FASAE, “The convention exhibits and trade shows professional needs new options. In the original model, buyers had to wait 12, 24 or even 36 months to meet face-to-face with suppliers to seek out new products, solutions and innovations. Those days are long gone. Today, with the click of a few key strokes, buyers can obtain immediate answers and quotes to their queries.”

“Europe, and especially Brussels and Berlin, has a very strong and well-established association community,” said ASAE President and CEO John H. Graham IV, CAE. “We’d like to think of this trip as a ‘Meeting of the Minds,’ where U.S. association executives will have the opportunity to take a deep dive into the issues and opportunities impacting our organizations around the world and experience Europe’s sophisticated association sector from the best in the industry. We will also explore ways on how we can build partnerships and expand our community with European associations.”

Early bird registration ends December 31. For more information or to register, visit ASAE Study Mission website, or contact Greta Kotler, CAE, chief global development officer, at [email protected] or 202-326-9596, or Jakub M. Konysz, senior manager of International Development, at [email protected] or 202-626-2831.

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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