Nearly 4,500 Association and Meetings Professionals Gather at Two ASAE Events

Last week, nearly 4,500 association and meetings professionals gathered at the Walter E. Washington Convention Center in Washington to attend two key ASAE events: the Marketing, Membership and Communications Conference, held April 26 – 27, and the Springtime Expo, April 28.

WASHINGTON—Last week, nearly 4,500 association and meetings professionals gathered at the Walter E. Washington Convention Center in Washington to attend two key ASAE events: the Marketing, Membership and Communications Conference, held April 26 – 27, and the Springtime Expo, April 28.

The Marketing, Membership and Communications Conference was sold out with a record 817 attendees. Based on last year’s feedback and attendance numbers, the event was projected to grow substantially and as a result was moved to the convention center to accommodate the expected increase in attendance numbers. The final number of participants included 745 attendees and 72 exhibitors. This year, the event also included an expanded communications component in addition to sessions on marketing and membership.

“The marketing and communications profession is both a dynamic and evolving field. As a first time attendee of ASAE’s 2011 MM&C Conference, I was able to interact and network with my peers in the industry, sharing new ideas and discussing both the challenges and opportunities within our field. I was quite impressed with the caliber of speakers and the interactive sessions, and look forward to implementing some of the new ideas that I took away from this event,” said Steven Mandurano, director of member communications and marketing at the American Chemistry Council.

As the 2011 Springtime Expo came to conclusion, a total of 3,545 meetings and industry professionals covered the floor at what is still the largest one-day meeting in the hospitality industry. Attendees walked away enriched with new knowledge on meetings management from the education sessions, and new business contacts and solutions from the expo hall.

The Expo’s total number of participants included 1,779 attendees and 1,766 exhibitors who represented 494 exhibiting companies, which occupied 580 booths.

“ASAE again created an atmosphere where both planners and suppliers shared valuable information and could discuss our industry,” said Jay A. Marsh, director of sales at the Indianapolis Convention & Visitors Association. “Our CVB and hotel partners made quality contacts and networked with attendees, inevitably translating into future business. At Springtime, we always see our favorite clients, in addition to meeting new clients who are unaware of Indianapolis' $3 billion in new tourism products recently added online.” 

The evening before Springtime, nearly 500 meetings professionals, rising stars and some of the finest vendors in the hospitality industry congregated for the first time at Ibiza Nightclub. The event raised $3,000 toward the Life is good Kids Foundation and was an upbeat start for local professionals and industry partners to connect before the Expo.

"Every year, Springtime provides all of our hotel sales representatives an excellent opportunity to connect with our customers on the trade show floor. This year was another example of how critical face-to-face interaction is with all of our industry partners,” said Brian Sabones, associate director of worldwide accounts at Hyatt. “In addition, everyone is able to benefit from the educational component and the many other events that Springtime has to offer. Many thanks to ASAE for another successful year across the board.”

“The Springtime Expo provided a valuable opportunity for our staff to meet and network with hundreds of meeting planners from across the country. The energy on the tradeshow floor was invigorating. We met with colleagues from many organizations, both local and international, interested in hosting events from small board dinners to day-long conferences to full-scale galas. As one of the most unique destinations in the Washington, DC area, we look for equally unique ways to showcase our venue and services—the Springtime Expo was a great way to do that,” said Pam Galloway-Tabb, senior vice president of conferences and special services at the Freedom Forum/Newseum.
ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Canadian Tourism Commission
Detroit Metro CVB
Fort Worth CVB
Mexico Tourism Board
Puerto Rico Convention Bureau
TMA Resources

Corporate Partners
Atlanta CVB
Visit Baltimore
Dallas CVB
Greater Fort Lauderdale CVB
Hawai’i Convention Center
Omaha CVB
Tourism Toronto
Visit Salt Lake
Meet in Washington State

Event Partners
The Broadmoor
Johnson Lambert & Co.
Litle & Co.
Richmond Metro CVB

MEDIA CONTACT: Jakub M. Konysz, 202-626-2831, [email protected]

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit