ASAE and ASAE Foundation Boards Discuss Strategic Directions for ASAE at Annual Spring Meetings

In conjunction with the 2011 American Associations Day, the ASAE Board of Directors met yesterday to discuss key projects and initiatives. Based on the discussion at the last Board meeting at the 2010 Volunteer Leadership Retreat in New Orleans, November 15-17, the ASAE Board heard recommendations on various ongoing projects. The agenda included a detailed update on the International initiative, volunteer structure and experience of ASAE’s 1,000-strong volunteer force, enhancements to ASAE’s Annual Meeting and Exposition, and a new designation for ASAE Fellows.

WASHINGTON—In conjunction with the 2011 American Associations Day, the ASAE Board of Directors met yesterday to discuss key projects and initiatives. Based on the discussion at the last Board meeting at the 2010 Volunteer Leadership Retreat in New Orleans, November 15-17, the ASAE Board heard recommendations on various ongoing projects. The agenda included a detailed update on the International initiative, volunteer structure and experience of ASAE’s 1,000-strong volunteer force, enhancements to ASAE’s Annual Meeting and Exposition, and a new designation for ASAE Fellows.

Volunteer Structure

“Our volunteers remain the backbone of this organization, and it’s critical that we continue to evaluate ways to make the experience even more valuable and more productive so that our volunteers can continue to effectively contribute to the work of the organization,” said ASAE Chairman Karen L. Hackett, FACHE, CAE, CEO of the American Academy of Orthopaedic Surgeons.

The Board of Directors discussed the future of ASAE’s volunteer engagement. Some of the discussion items included:

  • Aligning the work of volunteers with the work of the organization.
  • Focusing on the work that aims to achieve the items set by the strategic plan of the organization.
  • Positioning volunteer groups with events and activities most aligned with the work of each group. This will result in some committees and task forces shifting their schedules and timelines to reflect the plan of work.

Annual Meeting & Exposition

“The Annual Meeting is the flagship event for ASAE and certainly one of the most important events for association professionals. Based on the rich feedback from attendees as well as input from our volunteer leaders at the leadership retreat, we’ve approved a series of improvements that will make ASAE’s annual convention an even more enriching experience,” said ASAE Chairman-Elect and Chairman of the ASAE Foundation Peter J. O'Neil, CAE, executive director of the American Industrial Hygiene Association. “Since the retreat, we’ve continued to investigate ways for the Annual Meeting to remain a ‘Must-Attend Event,’ and have identified several approaches to make it happen.”

Based on the suggestions made at the Volunteer Leadership Retreat as well as feedback reflected in the post-event evaluations, the following list includes some of the improvements approved by the Board:

  • Two general sessions—Instead of three general sessions in the past, the 2011 event will feature two general sessions: one opening and one closing.
  • ‘Game Changers’ sessions—Three new sessions will feature renowned top business leaders and practitioners with cutting edge ideas to share with attendees.
  • Awards and Recognition Breakfast—The general session that was normally scheduled on the second day of the event, will be replaced by a new Awards & Recognition Breakfast, honoring new CAEs, DELP scholars, Fellows, Leadership Academy and the Gold Circle Award Winners.
  • Annual Meeting First-Time Attendee Experience—A new first-time attendee experience team will assist first-time attendees to effectively navigate the event, helping them to maximize its vast learning and networking potential. 

ASAE Fellows

The Board has approved a new designation for ASAE Fellows to increase the recognition of the program in the association community. Starting in FY12, Fellows will be allowed to use the post-nominal “FASAE,” Fellow of ASAE designation to increase awareness and recognition of the program, clarify its purpose, and increase understanding around the expectations of Fellows and their continued involvement in the profession.

The ASAE Fellows program is an honorary recognition bestowed upon less than 1% of ASAE’s membership. The recognition denotes individuals who have made a significant impact on the association community through exemplary volunteer service and leadership; extraordinary accomplishments; and/or other significant major contributions to ASAE and the association management profession. 

Individuals who are ASAE Fellows in good standing may already use the title “ASAE Fellow” and/or “Fellow of ASAE,” and starting in FY12, which begins on September 1, Fellows may use the post-nominal designation “FASAE” in business correspondence, such as on company letterhead, business cards, in advertising and in public presentations.

For more information about the ASAE Fellows program, visit www.asaecenter.org/Fellows.

In addition, the Board approved funding for an Innovation strategy to enable ASAE to serve as a catalyst, incubator and role model for the association community. With the funding, ASAE will engage the community to discuss innovation and explore how associations can benefit from it. ASAE’s focus on innovation and new programs that will be introduced this year will build momentum to shift awareness and promote use of innovative practices in the association community.

Following the ASAE Board meeting, the ASAE Foundation Board met March 31 to continue the discussion on how to engage ASAE members in its work and fundraising efforts. The Board vetted and approved new research topics that will be included in the FY12 program of work, including a closer look at new membership models, future of trade shows, examination of an integrated approach to information, learning, knowledge and changing governance models.
The Foundation Board also approved a new development strategy that will drive its fundraising efforts for the next 12-18 months. The Board expects to raise money to support research and new programs in leadership and innovation that are not covered by the endowment. These projects require additional financial support from donations to the Annual Fund by the association community.

ASAE Chairman Karen L. Hackett, CAE and ASAE Chairman-Elect/Chairman of the ASAE Foundation Peter J. O'Neil, CAE as well as ASAE President and CEO John H. Graham IV, CAE are available for interviews.

MEDIA CONTACT: Jakub M. Konysz, 202-626-2831, [email protected]

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.

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