Communication Section Council Awards Top Association Communication Programs

The Communication Section Council, one of ASAE’s volunteer groups, has recently selected the 2011 Gold Circle Award winners. The annual competition honors associations and nonprofit organizations that demonstrate excellence in communication across eleven categories, including magazines, newsletters, websites, blogs, podcasts, media relations campaigns and innovative communications. Sponsored by TMG Custom Media, this year the competition received nearly 200 entries.

WASHINGTON—The Communication Section Council, one of ASAE’s volunteer groups, has recently selected the 2011 Gold Circle Award winners. The annual competition honors associations and nonprofit organizations that demonstrate excellence in communication across eleven categories, including magazines, newsletters, websites, blogs, podcasts, media relations campaigns and innovative communications. Sponsored by TMG Custom Media, this year the competition received nearly 200 entries.

“ASAE Gold Circle Award recognizes top tier association communication programs that are not just good—they're the best in class,” said Brad Monterio, chair of the ASAE Communication Section Council. “This year's winners serve as shining examples of effective communication practices combined with creativity, design and innovation, and rooted in solid strategies.”

“The quality of this year’s entries was very impressive, with many imaginative and original pieces,” added Richard A. Belle, chair of the Gold Circle Award Committee and member of the Communication Section Council. “Judges were frequently faced with difficult decisions in choosing winners, with so many first-rate communication vehicles.”

Belle also noted that the Gold Circle Award Committee has unveiled its latest annual edition of the “Effective Communications Practices Guide,” a resource for association and nonprofit professionals in designing effective communications programs. The guide can be found online at www.asaecenter.org/goldcircle.

The annual competition presents a special honor, the Council’s Choice Award, chosen by the Communication Section Council from among the 2011 Gold Circle Award recipients. Inaugurated in 2009, the Council’s Choice Award is bestowed upon the one Gold Circle Award winner that best exemplifies overall effectiveness and excellence.

The Council’s Choice Award recipient will be announced at the annual Gold Circle Award Ceremony held at ASAE’s 2011 Annual Meeting & Exposition in St. Louis, August 7 at 5:00 p.m.

“Innovative, compelling communications are the benchmark of this competition. TMG is proud to support the Gold Circle Award that recognizes those who have exemplified communications excellence over the past year. Congratulations to all the winners,” said Jane Ottenberg, president of TMG Custom Media.

 

The 2011 Gold Circle Award Winners and Honorable Mentions

Division A: from an association with an annual overall budget of less than or equal to $2 million
Division B: from an association with an annual overall budget greater than $2 million

Association Annual Report Print/PDF & Digital/Interactive
Division B: Recreational Boating & Fishing Foundation – 2010 RBFF Stakeholder Annual Report
Division B Honorable Mention: American Beverage Association – 2009 Annual Report: United We Lead
 
Blogs
Division B: The American Student Dental Association – mouthing off

Feature Article
Division B: Fleet Reserve Association – USMC in Black & White
 
General Association Website
No Winner

Innovative Communications
Division B: U.S. Chamber of Commerce – ThisWayToJobs Board Game

Issue-Specific Website
Division B: Recreational Boating & Fishing Foundation – www.TakeMeFishing.org

Magazine Print/PDF & Digital/Interactive
Division B: Association of Washington Cities – Cityvision magazine
Division B Honorable Mention: Produce Marketing Association – Fresh magazine: Making Your Mark Issue

Media Relations Campaign
Division B: ISACA – 'Shopping on the Job' Survey Expands Visibility from the Server Room to the Boardroom
Division B Honorable Mention: Recreation Vehicle Industry Association – RV Centennial

Newsletter Print/PDF & Digital/Interactive
Division B: Recreational Boating & Fishing Foundation – NewsWaves e-newsletter
Division B Honorable Mention: Military Officers Association of America – News Exchange®

Peer-Reviewed Journal
Division A: American Dietetic Association – Journal of the American Dietetic Association
Division B: Association of Clinical Research Professionals – THE MONITOR

Podcast
Division B: Society for Laboratory Automation and Screening – The Lab Man

MEDIA CONTACT: Jakub M. Konysz, 202-626-2831, [email protected]

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.


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