Association Professionals Getting Ready to Convene at ‘Gateway to the West’

The largest meeting of association and nonprofit professionals, the “Super Bowl of Conventions,” is getting ready to convene in St. Louis, August 6-9.

WASHINGTON—The largest meeting of association and nonprofit professionals, the “Super Bowl of Conventions,” is getting ready to convene in St. Louis, August 6-9.

NOTE: Members of the press receive complimentary registration to attend the event. Please contact ASAE Public Relations department to request your complimentary pass.

This year, ASAE’s Annual Meeting & Exposition boasts two General Sessions, to open and close the meeting; three thought-provoking Game Changers sessions; more than a hundred 75-minute Learning Labs on key functional areas of association and nonprofit management; ten discussion forums facilitated by association professionals; intensive half-day workshops on business model innovation, governance and membership; Ignite: a series of five-minute presentations on a diverse number of topics; and lots of networking.

“We’re taking the ‘Super Bowl of Conventions’ to St. Louis this year, the ‘Gateway to the West,’ for what’s going to be another outstanding experience for association and meeting professionals,” said ASAE President and CEO John H. Graham IV, CAE. “This is the biggest networking and learning event for the association community and we’re thrilled about meeting in St. Louis. St. Louis’ location at the heart of the nation and its impressive list of attractions will make for an excellent destination to host an event of this magnitude. It also ensures that the majority of participants will have easy, affordable access to the convention.”

“ASAE will bring the best and brightest in the association world to St. Louis,” said Kathleen “Kitty” Ratcliffe, president of the St. Louis Convention & Visitors Commission. “We look forward to providing ASAE members with a high-energy experience and showcasing the perfect environment that St. Louis offers for work and play.”

The event will officially kick off on the grounds of the “Gateway to the West,” the famous Gateway Arch and one of the best known attractions in this highly acclaimed destination. Attendees will enjoy an evening of food, drinks and live music under the majestic Arch, and experience a Taste of St. Louis—from Ragtime to Blues to Rock ‘n’ Roll to Rap. Headliners include former Doobie Brother Michael McDonald, the St. Louis Blues Review, local Jazz songstress Erin Bode and Hip-Hop from the St. Louis’ own Chingy. 

Education is the highlight of each ASAE convention, as is the case this year, featuring only the best in the industry. The Opening General Session—A World Revealed: Perspectives on Global Leadership—will feature Mika Brzezinski and Joe Scarborough who will offer a thoughtful, dynamic and fast-paced perspective, mixed with a healthy dose of candid observation. 

The Closing General Session—FL!P: Creative Strategies for Turning Challenge into Opportunity, and Change into Competitive Advantage—will highlight innovation and its true potential for associations and nonprofits. Using industry-specific examples and his energetic stage presence, Peter Sheahan, founder and CEO of ChangeLabs, will teach attendees how to be YOUnique in their thinking about the business, customers/members and organizational design. He will identify current trends and changes impacting the association industry, and illustrate the mindset and inclination to exploit these trends for the future.

Before departure from St. Louis, attendees will say their goodbyes at the Final Night Celebration and Downtown Block Party in the Downtown Loft District. Attendees will enjoy indoor and outdoor dining options at popular St. Louis eateries along with live music, street performers and unique activities under the stars. 

Prospective attendees can register online at or by calling 888-950-2723, or 202-371-0940 in the Washington, DC area.

ASAE thanks the following Alliance Partners for their continued support of the association community:

Strategic Partners
Canadian Tourism Commission
Detroit Metro CVB
Fort Worth CVB
Mexico Tourism Board
Puerto Rico Convention Bureau
TMA Resources

Corporate Partners
Atlanta CVB
Visit Baltimore
Dallas CVB
Greater Fort Lauderdale CVB
Hawai’i Convention Center
Omaha CVB
Tourism Toronto
Visit Salt Lake
Meet in Washington State

Event Partners
The Broadmoor
Johnson Lambert & Co.
Litle & Co.
Richmond Metro CVB

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit