New Book Advises How Organizations Can Develop Leadership Strategies, Engage in the Age of Connected Relationships

WASHINGTON — How do nonprofit organizations go from using social media to becoming more engaged with their members? How do they become a more socially enabled organizations and market leaders?

WASHINGTON — How do nonprofit organizations go from using social media to becoming more engaged with their members? How do they become a more socially enabled organizations and market leaders?

These and other questions are addressed in a new book, Return on Impact: Leadership Strategies for the Age of Connected Relationships, written by business-relationship expert David Nour and published by ASAE’s Association Management Press. It discusses how nonprofit organizations can develop leadership strategies in the age of connected relationships and utilize social media and social influencers to achieve the business needs of the organization. ASAE is releasing Return on Impact tomorrow at its annual Technology Conference, and Nour will be the featured keynote lunch speaker tomorrow.

According to recent McKinsey Global Institute research, almost 50 percent of online U.S. consumers are advanced users of smartphones, social networks, and other emerging tools, up from 32 percent in 2008. Customers are not only buying and selling products and services online, but they are sharing ideas, perspectives, and advocating through mobile and social interaction.

In order to respond to the digital landscape, Nour writes that organizations will need to lead differently, develop a social market leadership strategy, and have a fundamental shift in mindset, toolset, and roadmap for an individual, a team, and organization to:

  • Put its customers/members at the center of its structure, talent acquisition, suite of offerings, and value creation efforts;
  • Creatively collaborate in real time, while becoming more agile, responsive, streamlined, and direct; and
  • Be more open in its communication and transparent in its governance, and to be more caring, accessible, and innovative.

Nour researched and interviewed 100 nonprofit executives and 100 corporate executives about how to become a more socially engaged organization. Return on Impact will help associations recognize, account for, and tap into the fact that their potential members, customers, employees, partners, and shareholders are making decisions while being influenced by different circles of connected relationships.

“This book will help nonprofits not only become more socially enabled, but it will help them develop effective leadership strategies, which can lead to market leadership. Social media and networking have the power to help organizations think and lead differently as well as consider how to transform their organization with their customers, who are at the center of what they do, and communicate the value of what they bring to the market,” said business-relationship expert and author David Nour.

“Having heard David Nour speak several times, I’ve found him to be insightful, pragmatic, and poignant in simplifying the complex, and bringing thought leadership to his focus on strategic relationships. Return on Impact will similarly make the reader think about the quantifiable outcome of social media and social collaboration,” added John H. Graham IV, CAE, President & CEO of ASAE.

On Thursday, December 15, Nour will host a media Tweet chat, from 1-2 p.m. ET, to discuss Return on Impact. To participate, use the hashtag #ROIBook and follow David Nour (@DavidNour) and the book’s Twitter handle (@ROIBook).

David Nour is the thought leader on Relationship Economics®—the quantifiable value of business relationships. Nour annually delivers 50 global keynotes at leading industry association conferences, corporate meetings, and academic forums. He has been featured in a variety of blogs and publications including The Wall Street Journal, The New York Times, FastCompany, [email protected], Associations Now, Entrepreneur, and Success magazine. He is the author of several books including the best selling Relationship Economics, ConnectAbility, and The Entrepreneur’s Guide to Raising Capital.

MEDIA CONTACT: Sabrina Kidwai, [email protected], 202-326-9505.

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit