ASAE Foundation Becomes Newest Senior Partner of Cornell Center for Hospitality Research

The ASAE Foundation will become the newest senior partner of the Cornell Center for Hospitality Research (CHR), effective September 1, 2011.

WASHINGTON, D. C — The ASAE Foundation will become the newest senior partner of the Cornell Center for Hospitality Research (CHR), effective September 1, 2011. The ASAE Foundation supports the profession of association management by focusing on research in unique areas that affect all member-serving organizations. As a senior partner in CHR, the ASAE Foundation joins some of the most important organizations that are affected by the challenges facing the meetings industry in the years ahead. 

Senior partners in CHR have the opportunity to sponsor a research project on an important hospitality industry topic each year. In this fiscal year, which also begins on September 1, 2011, ASAE’s topic is the future of trade shows. This partnership is a major step forward in the Foundation’s commitment to better understand and protect one of the core businesses of most associations. This topic has been identified as one of the four focus areas for the ASAE Foundation going forward, along with governance, membership and the association’s role in the creation of content and knowledge.

Susan Robertson, ASAE executive vice president and president of the ASAE Foundation, will become a member of the CHR Advisory Board. "Like the CHR, the ASAE Foundation aims to create and share research-based information to raise awareness about important issues facing the industry and our members," notes Robertson. "Our partnership is a logical connection, and we’re delighted to assist with CHR’s research agenda."

"We welcome the ASAE Foundation and Susan Robertson to the CHR Advisory Board," said Rohit Verma CHR’s executive director. "We look forward to their support of our research projects. Their high-level approach to research will be a great benefit, and ASAE brings a unique perspective to our Advisory Board and our events."

MEDIA CONTACT: Sabrina Kidwai at [email protected] or Jane Henion, 607.255.9780, [email protected].

About ASAE
ASAE is the leading membership organization representing the profession of association management.  Our members manage leading trade associations, inpidual membership societies and voluntary organizations throughout the world.

With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community.

Based on a belief that associations have the power to transform society for the better, ASAE’s passion is to help association professionals achieve previously unimaginable levels of performance by nurturing a membership community of really smart, creative, and interesting people.

About The Center for Hospitality Research
A unit of the Cornell School of Hotel Administration, The Center for Hospitality Research (CHR) sponsors research designed to improve practices in the hospitality industry. Under the lead of the center's 78 corporate affiliates, experienced scholars work closely with business executives to discover new insights into strategic, managerial and operating practices. The center also publishes the award-winning hospitality journal, the Cornell Hospitality Quarterly. To learn more about the center and its projects, visit

Center Senior Partners:

ASAE Foundation, Carlson Hotels, Hilton Worldwide, McDonald's USA, Philips Hospitality, SAS, STR, Taj Hotels Resorts and Palaces, and TIG Global

Center Partners: Davis & Gilbert LLP, Deloitte & Touche USA LLP, Denihan Hospitality Group, eCornell & Executive Education, Expedia, Inc., Forbes Travel Guide, Four Seasons Hotels and Resorts, Fox Rothschild LLP, French Quarter Holdings, Inc., HVS, Hyatt, InterContinental Hotels Group, Jumeirah Group, LRP Publications, Maritz, Marriott International, Inc., Marsh's Hospitality Practice,, PricewaterhouseCoopers, Proskauer, Sabre Hospitality Solutions, Sathguru Management Consultants (P) Ltd., Schneider Electric, Thayer Lodging Group, Thompson Hotels, Travelport, and WATG

Friends: • Berkshire Healthcare • Center for Advanced Retail Technology • Cruise Industry News • DK Shifflet & Associates • • EyeforTravel • Gerencia de Hoteles & Restaurantes • Global Hospitality Resources • Hospitality Financial and Technology Professionals (HFTP) • • • Hospitality Technology Magazine • Hotel Asia Pacific • Hotel China • • International CHRIE • International Hotel Conference • International Society of Hospitality Consultants (ISHC) • iPerceptions • JDA Software Group, Inc. • J.D. Power and Associates • Lodging Hospitality • Lodging Magazine • LRA Worldwide, Inc. • Milestone Internet Marketing • MindFolio • Mindshare Technologies • PhoCusWright • PKF Hospitality Research • The Resort Trades • Resort and Recreation Magazine • • Shibata Publishing Co. • Synovate • The Lodging Conference • The Wall Street Journal • The TravelCom Network • Travel + Hospitality Group • UniFocus • USA Today • WageWatch, Inc. • WIWIH.COM • Wyndham Green