ASAE Board Discusses Innovation Strategy, International Outreach, and Ethics, Approves Program of Work for FY12

ST. LOUIS, MO—Prior to the official opening of the 2011 Annual Meeting and Exposition, August 6-9, in St. Louis, the ASAE Board approved the plan of work and related budget for Fiscal Year 2012. Major highlights approved for further development include: innovation, international, large staff organization, a new strategic plan for Diversity & Inclusion and new standards of conduct.

One of the areas ASAE is focusing on is innovation and how to increase awareness and use of innovation in the association community. For the past several years, ASAE has engaged its members and volunteers in the planning process that has resulted in a program of work with defined outcomes.

This year, ASAE is planning a number of different initiatives to spur innovation including:

  • Hosting an Innovation Exchange at the Annual Meeting for members to share, learn and highlight experiences in the association community.
  • Piloting a “Collective Intelligence” session that asks the community to investigate a challenge facing the association environment.
  • InnovationTalks Campaign, September 19-23, connecting members in conversations about innovation and asking them to make a commitment to advancing it within their organizations.
  • Piloting Innovation Grants to support associations to explore innovations within their organizations with four grants up to $10,000 each.

“ASAE’s innovation strategy will help the association community continue to succeed and inspire its members to engage, discuss and cultivate new ideas,” said the outgoing chairman of ASAE Karen L. Hackett, FACHE, CAE, and CEO of the American Academy of Orthopaedic Surgeons. “The new Innovation initiatives this year will connect our members and lead them to implement new ideas and provide an opportunity to grow and succeed in the 21st century.”

Another area ASAE is focusing on is to increase engagement with the international community. ASAE conducted a market analysis to provide recommendations on the future international development and direction. The recommendations, centered on identifying geographic areas and products and services that could assist global association executives, provide the foundation to connect with potential partners and develop beneficial programs that advance association management, especially in the Asia-Pacific region and European countries. In related efforts during the past year, ASAE received a Study Mission from Africa. In May 2012, an ASAE Study Mission will travel to Brussels and Germany.

“Because we live in a global society, it’s important that we engage the global community in dialogue and learn how association executives and employees develop and connect with their members,” said the incoming chairman of ASAE Peter J. O'Neil, CAE and Executive Director of the American Industrial Hygiene Association. “It’s a great opportunity for international members to network and learn from each other and for our global and North American members to interact and discover the similarities and differences in the association community.”

Continuing an exploration to serve large organizations, ASAE contacted 50 large associations, defined as associations with more than 30 staff, and discovered ways to better meet their needs. Key findings include: to develop programs for senior leaders (e.g. senior directors, mid-level professionals), to provide opportunities for large associations to network, and to create learning tracks for large association at bigger meetings that focus on topics like marketing and finance.

Building on the first strategic diversity plan for ASAE, and with the continuing leadership and commitment of the Diversity and Inclusion (D + I) committee, the ASAE board endorsed a new D + I Strategic Plan for 2012 through 2014. The plan focuses on four key areas: business, integration, cultural competence and membership. It will help ASAE meet the needs of a diverse membership base and adapt to the changing needs of the association environment.

Finally, the ASAE Board approved updates to the ASAE Standards of Conduct, which sets forth aspirational standards of behavior for ASAE members. The Ethics Committee developed a universal statement about ethical standards and a core set of conduct principles for association executives and professional staff, consultants, and industry partners.

The outgoing chairman of ASAE, Karen L. Hackett, FACHE, CAE and CEO of the American Academy of Orthopaedic Surgeons, the incoming chairman of ASAE Peter J. O'Neil, CAE and ASAE President and CEO John H. Graham IV, CAE are available for interviews. To schedule an interview, contact ASAE Public Relations staff.

MEDIA CONTACT: Sabrina Kidwai, 703-470-2633, [email protected]