The ASAE Communication Section Council has announced its 2011 Council’s Choice winner: “This Way to Jobs,” which is the “best-of-the-best” of the 2011 Gold Circle Award recipients.
WASHINGTON—The ASAE Communication Section Council has announced its 2011 Council’s Choice winner: “This Way to Jobs,” which is the “best-of-the-best” of the 2011 Gold Circle Award recipients. The innovative, multi-media public communications campaign by the US Chamber of Commerce highlighted the legal and regulatory challenges that affect job creation.
The annual Council’s Choice award is bestowed upon one Gold Circle Award recipient that best exemplifies overall communications effectiveness and excellence, and represents the pinnacle of achievement in association communications.
“This Way to Jobs is a novel way to communicate about an important issue,” noted Communications Section Council Chair Mike Boa. “The Gold Circle Award judges were very impressed by the imaginative use of a board-game format to illustrate the Chamber’s points about barriers to job creation.”
“Not only did the Gold Circle Award judges find the program concept highly creative, but they also found the program’s effectiveness very persuasive,” added Sandra Gordon, Gold Circle Award Program Chair. “The creativity, sound implementation and effectiveness made it a clear Council’s Choice winner.”
The Council’s Choice Award recipient was announced at the annual Gold Circle Award Ceremony held at ASAE’s 2011 Annual Meeting & Exposition in St. Louis, MO. The online version of “This Way to Jobs” can be accessed at http://www.thiswaytojobs.com.
For a complete description of all categories, pisions, and other information about the Gold Circle Award program, please visit www.asaecenter.org/goldcircle.
MEDIA CONTACT: Sabrina Kidwai, [email protected], 202.326.9505.
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, inpidual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit www.asaecenter.org.