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Executive IdeaLink - October 2011 Members Only Content

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Letter from the Chair: Innovation in Daily Association Life
By: Lynda Patterson, FASAE, CAE
The new chair of ASAE's Executive Management Section Council shares highlights of the National Summit on Innovation and invites association executives to join the conversation on innovation.

Why Your Association Needs a Web Ambassador
By: Phillipa Gamse
In this excerpt from her forthcoming book 42 Rules for a Web Presence that Wins, Gamse advocates for organizations taking a more strategic approach to managing their websites and social media presence by assigning these responsibilities to senior-level staff.

How Much Feedback Is Too Much? Finding the Sweet Spot
By: Heidi Grant Halvorson
It's difficult to know when and how to provide employees with feedback. Halvorson shares some key thoughts on providing feedback that's productive and well received.

Speaking Nonverbally: Why Body Language Matters
By: Ed Barks
Your ability to communicate is about more than words. A noted media trainer, Barks offers suggestions for making the most of your body language tools.

Showing ROI on Public Relations
By: Sherry Singer
How do you measure the success of your public relations efforts? Here's one perspective on how to approach it.

Latest from the Listserver: Taking Board Books Online
By: Compiled by Apryl Motley, CAE
Your colleagues discuss the benefits of opting for an online version of the traditional board book.

Innovation Starts with Highly Engaged Employees
By: Gary Shapiro
The secret of the world's most innovative companies is that their employees love where they work and reward those companies with their loyalty. For your association to drive innovation, the first step is driving employee engagement and satisfaction.


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