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New Study Shows What It Takes to Grow Globally

How Trimming Committees Empowers Volunteers

Reduce the Risks of Your Mobile Device Policy

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How Associations Can Benefit From the Changing Education Landscape

By: Shelly Alcorn, CAE

Today's professionals are looking for lifelong learning and credentials to advance their careers. With dramatic shifts disrupting traditional education models, associations have a shot at becoming major players in the education-to-employment landscape. Will they seize the moment?

New ASAE Publication to Teach "The Art of Membership"

By: Keith Skillman, CAE

A comprehensive new book by marketing expert Sheri Jacobs, CAE, explains the art of successful membership recruitment, engagement, and retention. The message at its core: Give your members what they need, when they need it.

How to Welcome a New CEO

By: Jackie Eder-Van Hook

New association executives often receive surprisingly little guidance during their first crucial months on the job. A smart onboarding strategy ensures that the board, staff, and stakeholders all help orient the new CEO, which helps avoid confusion—and short tenures. (Titled "Welcome Aboard" in the print edition.)

Negotiating Hotel Contracts

By: Jeff Waddle

For your association's big conference, you want a top-notch facility and a positive experience for your members. The hotel wants your business now and in the future. Both parties can meet their goals when you prepare thoroughly, stay firm but flexible in negotiations, and keep an eye on the details. [Titled "In the Fine Print, a Fair Deal" in the print edition.]

What Associations Can Learn from Political Campaigns

By: Mark Athitakis and Kristin Clarke

The hard-nosed, take-no-prisoners world of presidential campaign politics may seem a far cry from association management, but much of what James Carville and Karl Rove know about strategy speaks directly to association leaders. In separate interviews, they shared their secrets with Associations Now. [Titled "The Strategists" in the print edition.]

No Small Staff Is an Island

By: Samantha Whitehorne

How the American Choral Directors Association has created a collaborative environment that benefits both its staff and members.

Traveling Truck Exhibit Drives Workforce Development

By: Joe Rominiecki

The American Welding Society puts interactivity on wheels to attract younger generations to the profession. (Titled "Another Way to Go Mobile" in the print edition.)

The Benefits of Workplace Wellness Programs

By: Jacqui Cook

Healthier employees make for a stronger association. If you're looking to build a workplace with more staff camaraderie, greater productivity, and less absenteeism, an organization-wide wellness initiative can help you get there. And the gravy? Lower insurance costs. (Titled "Well at Work" in the print edition.)


  • Cover Story:

    The New Rules for a Thriving Membership Model

    By: Sheri Jacobs, FASAE, CAE

    The membership model is alive and well, but the methods for making it thrive are evolving. Associations adept in this art are looking beyond traditional market segmentation and gaining an unfiltered view of which benefits are true drivers of membership.

  • BlackBerry's Strategic Mistakes, and How to Avoid Them

    By: Jeff De Cagna, FASAE

    The company that led the smartphone revolution and sparked our collective mobile addiction is a now pale shadow of its former self. What went wrong? Association decision makers can learn much from the answer.

  • How Associations Can Benefit From the Changing Education Landscape

    By: Shelly Alcorn, CAE

    Today's professionals are looking for lifelong learning and credentials to advance their careers. With dramatic shifts disrupting traditional education models, associations have a shot at becoming major players in the education-to-employment landscape. Will they seize the moment?

  • Fuel Smart Growth With a Market Assessment

    By: Jay Younger, FASAE, Patrick Glaser, and Shelley Sanner, CAE

    In crafting your organization's growth strategy, don't go with your gut. You need hard facts about your audiences and your competition. Get them by conducting a disciplined market assessment.


The A List


  • How Trimming Committees Empowers Volunteers

    By: Mark Athitakis

    Feeling weighed down by an unwieldy governance structure, the Oncology Nursing Society made a bold move: It axed almost all of its committees.  The result was more nimble and engaged volunteering.

  • 3 Lessons: Think, Ask, Lead

    Leaders have to constantly test their own thinking, says Celia Besore, CAE, executive director and CEO of the National Association of Hispanic Nurses. She shares three leadership lessons with a common theme: the importance of an open mind.

  • CEO to CEO: The Best Staff Outing Ever

    Looking for a unique way to help staff get out from behind their cubicle walls and engaging with one another in a nonwork environment? These CEOs dish on some of their favorite staff outings of all time.

Money & Business

  • New Money: Three Ways to Boost Sponsorship Revenue

    By: Samantha Whitehorne

    A new IEG survey shows that the majority of associations saw an increase in sponsorship revenue in 2013. But to keep the growth going, they must look for new sponsors, have a dedicated staff, and streamline their sales efforts.

  • Reduce the Risks of Your Mobile Device Policy

    By: A.J. Zottola

    A bring-your-own-device policy can be a hit with your employees and bring advantages for your organization as well, but it comes with security risks and legal pitfalls. Here are five ways to enjoy the benefits of BYOD while minimizing the risks.

  • How Associations Can Capitalize on Job Boards

    Associations have a built-in advantage over commercial job boards, and it isn't a far leap for an association to increase nondues revenue with its own industry job board.

  • Idea Bank: Rivals Join Forces to Push a Message Up The Hill

    By: Rob Stott

    The National Multifamily Housing Council and the National Apartment Association launched the "Apartments. We Live Here." campaign, and are using an economic impact calculator to turn a bland discussion about jobs into an engaging conversation with state and federal legislators.

  • Associations USA: Tennessee

    Associations are everywhere. Here’s a snapshot from the Volunteer State.



  • How the Number 7,777 Built Excitement for a Membership Drive

    By: Joe Rominiecki

    For the National Association of Neonatal Nurses, the simple act of announcing a goal for a membership drive—and making it a memorable number—had a big effect on getting members on board with recruiting for a new all-time high.

  • How to Break the Digital Ice in an Online Community

    By: Joe Rominiecki

    Just like in a real-world networking event, some simple icebreakers can get people talking online. Lindsay Starke of Professional Photographers of America shares three simple ways she has gotten members eager to participate in its online member community.

  • Best Benefit Ever: Regulation Navigation

    The Roof Coatings Manufacturers Association developed interactive online maps to help members navigate the jungle of government regulations.


  • Meetings Memo: Four Secrets to Conference App Success

    By: Samantha Whitehorne

    One association found that the third time was the charm when it came to its conference app. AAIM credits it success to a number of factors, including an easy-to-use interface and an onsite demonstration for attendees.

  • Destination: Virginia Beach

    By: Samantha Whitehorne

    This oceanfront city features a convention center with a prime location, unique meeting  venues for events of all sizes, and a dedication to social responsibility through its One Beach, One World program.

Brain Power

  • Books: All A-Twitter

    By: Kristin Clarke

    Three books take a look at what's behind the huge success of Twitter, how Wall Street is rigged, and what leaders must for organizational innovation to repeat consistently.

  • Learning: Understanding Generation Y

    By: Kristin Clarke

    Demographer Kenneth Gronbach says associations are not prepared for the dramatic changes that generation Y will bring. By using demography, associations can harness their abilities and attitudes to benefit organizations.

  • Career Coach: Are You Really Connecting With People?

    Ann Ranson, career coach, trainer, and president of Bottom Line 3 Marketing, shares advice on the importance of in-person connections to boost your personal and professional goals.

  • How I Got Here: Lauren Hefner, CAE

    Follow the career path of Lauren Hefner, CAE, director, member and volunteer care, Healthcare Businesswomen's Association


Latest Comments

Certainly an excellent resource for matching best practices i ...

Sheri, thanks, great article. Flipping the paradigm from sell ...

I came across this as I was reading up on innovation resourc ...

Associations Now Leadership Issue

For Boards, Too! Educate your board members and volunteer leaders with the annual Associations Now Volunteer Leadership Issue. In-depth articles and the nuts-and-bolts Board Primer offer all the essentials for successful volunteer leaders. Order copies for your board today!

Associations Now

Associations Now is the premier magazine for association executives. It is mailed bimonthly to ASAE members and is available to nonmembers by subscription. For daily news and blogs on association management, visit

Our mission: Associations Now delivers the essential information, insights, and ideas that empower you to master challenges, invoke imagination, and act decisively to create a better future for your organization and the world.

To order reprints of any article in its original format, click here. Questions? Comments? Send a message to Editor-in-Chief Julie Shoop.