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Marketing Insights - January 2010 Members Only Content Subscribe to RSS

Good Design for Mobile Websites
By: Sharon Bending
Your website may be everything you always wanted, but how does it translate on the small screen? What you need to keep in mind for your member on the go.

The Untapped Sources of Business Intelligence
By: Wes Trochlil
A wealth of information about your members is available outside of traditional AMS databases. You just have to know where and how to look.

6 Ways to Improve Your Email Marketing Response Rates
By: Sheri Jacobs, CAE
So many emails, so little excitement. How do you get bigger open rates? Here's an excerpt from 199 Ideas: Powerful Marketing Tactics That Sell, which will be published by ASAE & The Center in February 2010.

Are Shared Marketing Employees the Wave of the Future?
By: Amber Kelleher
Associations have always been at the forefront of renovation when it comes to workplace innovation. With more people demanding flexibility in the workplace, is there a potential new change on the horizon?

Free Tools, AMS Data, FTC Guidelines: New Marketing Topics on Associapedia
Why reinvent the wheel if you don't have to? We've gathered the links to several entries on marketing published on the ASAE & The Center wiki. Check out our new bimonthly roundup.


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