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Associations Now is the premier magazine for association executives. It is mailed monthly to all members of ASAE & The Center for Association Leadership and is also available by subscription.
To order reprints of any article in its original format, click here.
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Features
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Cover Story:
Be a 21st-Century Communicator
Warning: You're in trouble if you're still communicating like you did 10 years ago. It's now all about two-way communication. Start having the conversation or you'll risk falling even farther behind. (Titled "Hey, Communicators! The 21st Century is Calling" in the print edition.)
By: Katherine L. George, CAE
If you've worked in public relations since before the dawn of the digital age, you got your first clue about the future a decade ago in The Cluetrain Manifesto. Let the conversations begin.
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Culture Change Drives Association's Success
If your association is in a hole, you'd better be sure that you're not the ones holding the shovel. If you are, a culture change may help you stop digging and start building, together. (Titled "Step One: Quit Digging" in print edition.)
By: Eric Fletty and Jan Bottiglieri
How one association got out of a hole with radical changes to its internal culture, its products, and its approach to member service.
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How to Build Better Board-CEO Relationships
When your board and CEO are at loggerheads, it's time to rediscover what energizes and engages everybody. Author June Bradham shares her advice on how to stay focused on a common mission. (Titled "Staying Afloat" in print edition.)
By: Interview by Mark Athitakis
When board members and CEOs fail to work well together, the problem is often a loss of passion and enthusiasm. June Bradham has some ideas on how to restore the spark.
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Say "No" Without Saying "No"
Yes, you can say "no," and you may be able to do it gracefully and without ever having to say the word "no." (Titled "Refusing Sweetly" in the print edition.)
By: Kim Fernandez
How to say "no" without just saying "no."
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Inside the Career-Coaching Experience
Losing your job is a disorienting kick in the gut. One associaton executive shares the story of how his career coach got him off the ropes and back in the ring. (Titled "Career Conditioning" in the print edition.)
By: Bryan Ochalla
Todd Wurschmidt turned to a career coach after he lost his longtime job as an association leader last year. Could the same tactic get you back in the game?
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Your Next Generation of Volunteers
Associations are always looking for fresh faces and perspectives to sit on their committees and boards. The problem is that it's getting harder and harder for many to find them. Take some lessons from teh St. Louis Association of REALTORS. (Titled "Where Are Your Volunteers" in the print edition.)
By: Susan Wagner
It's never easy to get fresh faces on your committees and boards. Add to it veteran members who aren't retiring and who are stuck on the old way of doing things, and you're dealing with an even bigger problem.
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When a Sponsor Cuts Back, What’s Next?
You don't always have the luxury of negotiating from a position of power, but that doesn't mean you can't negotiate at all. In this month's Associations Now case study, a CEO must face the consequences when a major sponsor radically reduces its support of her association.
By: David M. Patt, CAE, with Lisa Junker, CAE
When a sponsor is responsible for a significant part of your association's bottom line, who's really in charge?
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Southeast Destinations: A Southern Accent
By: Jack Boulware
Want to give your event a historic touch? The Southeast is rich in mansions, theaters, and other unique spots designed to enliven your next meeting.
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Our mission
Associations Now delivers the essential information, insights, and ideas that empower you to master challenges, invoke imagination, and act decisively to create a better future for your organization and the world.
Questions? Comments? Send a message to Editor-in-Chief Lisa Junker, IOM, CAE.
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Links to resources listed on the "Now Online" page of this month's issue of Associations Now, as well as links highlighted throughout the issue.
