Associations Now

July 2008

Associations Must Get Real
In an increasingly unreal and artificial world, consumers thirst for authenticity. And even the most artificial and contrived of things must have the aura of authenticity to them, meaning their creators must learn to “render authenticity.” Are they up for the challenge?
James H. Gilmore and B. Joseph Pine II

Mergers: Easier (and Harder) Than You Think
Despite all the barriers in their path, more and more nonprofits are heading down the road toward a merger. Here’s what they can expect to see along the way.
Jerald A. Jacobs

Click Here to Start
How do you turn your brand new baby blog into a full-grown community? With a focus on real relationships with real people (even in an online world).
Lisa Junker, CAE

Turning to a New View
When their industry faces economic woes or unprecedented change, your members look to you for a guiding light. By meeting challenges head on with a positive—but realistic—outlook, your association can prove to be more valuable than ever.
Kim Fernandez

What’s Your Agenda?
In an enterprise built on true collaboration such as an association, personal agendas can be toxic—or they can be directed toward the good of the organization, depending on how they’re handled.
Lynda McDaniel

Watch Your PAC
Are your PAC funds at risk? Sleep better at night by following these steps to PAC security.
Ronald M. Jacobs and Aaron H. Hiller

What Do Association CEOs Earn?
ASAE & The Center’s new compensation and benefits report will be out this month. Here’s what it shows for CEOs.
Shawn E. Six

Caught in the Gears
There are often surprises in store for new chief executives. In this month’s Associations Now case study, one CEO learns that there’s trouble behind the scenes at his new association.
Lisa Junker, CAE

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