Achieving Global Growth: Establishing & Maintaining Global Markets is the first report from ASAE Foundation’s new series of research on global strategy and operations. This initial report outlines the factors and strategies that set growers — associations who are experiencing international membership and revenue growth — apart from those who have experienced stagnation or decline. Designed to inform associations considering international expansion as well as those already operating internationally, Achieving Global Growth identifies key factors for success. Several of these points are highlighted in the infographic below.
The report is currently available.
This report marks the completion of the first phase of ASAE Foundation’s multi-year research initiative, the Association Global Management Series, to examine strategies associations employ to develop and sustain global growth outside their US market. The goal of the project is to provide the association community with the tools and resources needed to effectively explore and cultivate business ventures in emerging markets around the world. The next phase of the research will build on the initial report to examine strategies and define best practices utilized by international grower associations.
The Foundation is working collaboratively with MCI Group, a global network of 50+ offices providing market development services and conference management, to identify the core research questions, establish the research design, collect and analyze the research data, and communicate the research findings and conclusions. The Foundation will also ensure that rigor and scientific integrity are maintained throughout the research process.
Learn more by attending the Global session at the ASAE Annual Meeting:
The Global Management Series: Six Factors Supporting Global Expansion
Sunday, August 10
What drives strategic global growth for associations? ASAE Foundation’s research, in collaboration with MCI, identified key factors for proactive global growth. In this session, hear from organizations that are growing globally, how they deliver on the principal success factors, what tools and resources they are using to explore and cultivate emerging global markets, and what lessons they have learned through their journey.
Janice R. Lachance, Esq., FASAE
Chief Executive Officer, Special Libraries Association
Kevin M. Mayeux, JD, CRMA, CAE
Executive Vice President, Chief Officer for North American Operations & General Counsel, The Institute of Internal Auditors
Global VP, Assn Mgmt & Consulting, MCI Group
Greta Kotler, CAE
Chief Global Development Officer, ASAE: The Center for Association Leadership