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What You Can Do Now to Emerge Stronger Later

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Econ StrategyThe lean times will end. Have you positioned your association so that it comes out of the economic recession stronger, more resilient, and more relevant than ever? Tough economic times are an opportunity—if you approach them with sound strategies in mind. This article presents 9 strategic steps you can take to ensure your association builds value now so it can reap rewards later.
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  • Impact Study: Beliefs, Behaviors, and Attitudes in Response to the Economy
    ASAE & The Center’s ground-breaking study compiles responses from more than 8,500 members from 97 diverse associations to give the most focused picture yet on what association members think about the economic climate.
  • Associations & The Economy Study
    ASAE & The Center's new study, the association executive companion to the groundbreaking Impact Study tells what associations have experienced in this economy, what they expect to experience, and what they plan to do about it. The most comprehensive study of its kind, it compiles responses from more than 1,100 associations.
  • Membership 2.5: Reinventing Value
    the Membership Section Council presents a picture of how to effectively approach membership in a struggling economy. The paper includes sections on branding, international membership, data-driven strategies, innovation, and volunteering.
  • Cost-Cutting Advice for Thrifty Planners
    Six quick tips any meeting planner facing a financial crunch can try to soften the blow. ASSOCIATIONS NOW, June 2009.
  • Due Diligence for Investment Fiduciaries
    New advice for associations on how to revamp their investment policies to avoid being suckers in the next Madoff-style investment scheme. Dollars & Cents, May 2009.
  • The Upside of Down
    Does the economy have your association on the defensive? Take a deep breath and consider some ways that you can move forward instead of digging in. ASSOCIATIONS NOW, February 2009.
  • Glenn Tecker shares insights with CEOs
    Venerable association management author, trainer, and consultant Glenn Tecker gives association leaders his advice on how to handle tough economic times in this video. Web resource, January 7, 2009.
  • 4 Strategies for Recession-Proofing Your Membership Base
    The economy is affecting your associations members in a many different ways. To keep them from cutting their memberships, employ this mix of short-term and long-term strategies. Membership Developments, March 2009.
  • Finance & Insurance Supplement: Investment Strategies for Volatile Markets
    Today's tough economy makes reserve funds all the more important. But rainy-day funds have been battered themselves by today's economic storm. What should associations do now to best steward the assets they have saved? ASSOCIATIONS NOW, March 2009.
  • When the Economy Nosedives: Survival Strategies for the Small Society
    Four quick tips on what associations with limited budget size should be thinking about and doing as a result of the recession. ASSOCIATIONS NOW, December 2008.
  • When the Bubble Bursts
    An early look at the economic downturn, with a couple of contrasting ideas of what to do about it by a pair of veteran association executives. ASSOCIATIONS NOW, April 2008.
  • Revisiting Reserves During Times of Financial Stress
    How to access reserves should an association find itself in the position of needing cash. Dollars & Cents, May 2008.
  • Recession Communications Survival Kit
    In the middle of economic turmoil, associations must give two messages: one reinforcing the value of membership, the other showing the importance of the profession or industry. Membership Developments, June 2008.
  • Fundraising in a Recession
    Five easy-to-follow tips for keeping your fundraising efforts going strong. Web resource, March 2008.
  • Pink Slips With Less Pain
    It’s not an easy conversation to have, but whether it’s a down-sizing or termination with cause, courtesy and compassion should be part of the conversation. ASSOCIATIONS NOW, August 2007.