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Lessons from a Litigation Journey  – May 22, 2015 Article
Author: Julie Shoop
The Performance Marketing Association learned some valuable lessons about undertaking a court battle while simultaneously lobbying on the same issue in state legislatures. Among them: Get ready for a long haul, commit sufficient resources, and make sure your members know your organization hasn't abandoned their other needs.

Idea Bank: A Hub of Inspiration  – May 18, 2015 Article
Author: Rob Stott
Members of the Mobile Marketing Association were looking for new ways to get inspired in the work they do. The organization's solution: a new awards program filled with inspiring ideas.

Ask the CEO: Design-Build Institute of America  – May 18, 2015 Article
Lisa Washington, executive director, Design-Build Institute of America, shares advice for leading with vision and motivating others.

Books: The New Office Cool  – May 04, 2015 Article
Author: Kristin Clarke
Three books discuss how to build a culture of impact, using science to build a leading-edge learning organization, and 10 lessons about gamesmanship for women in the workplace.

Member Engagement: From Participation to Relationships  – May 04, 2015 Article
Author: Anna Caraveli
Your association needs to do more for members than provide benefits and volunteer opportunities. You need to build a relationship with them. Here's a look at the new meaning of engagement.

Measuring Government Advocacy: First, Connect To Your Strategic Plan  – May 04, 2015 Members-Only Content
Author: John Barnes
In the first of a three-part series on measuring the effectiveness of your advocacy efforts, a former Capitol Hill staffer and association executive explores how to connect those efforts to your organization's strategic plan—and why doing so is crucial.

Joining Forces: Highlights from The Power of Partnerships  – April 30, 2015 Article
A look at what makes partnerships fail, what makes them succeed, and what makes them extraordinary.

16 Tips to Work Better as a Small Staff  – April 28, 2015 Members-Only Content
Author: Laura Brandon, Jim Hieb, and Scott Humphrey
Managing a small-staff association is no easy feat. Here are a few tips from three small-staff pros on making the most of time, people, money, and outside experts to get the job done better and faster.

3 Lessons: Starting Fresh  – April 27, 2015 Article
Curiosity, honesty, and service are the hallmarks of good leadership, says David Labuskes, CEO of InfoComm International. And sometimes, being the new guy helps.

The IRS Form 990 as a Leadership Tool  – April 27, 2015 Members-Only Content
Author: Lowell Aplebaum, CAE
The IRS Form 990 is generally considered a dry, obligatory document. But it can also serve to provide a useful snapshot of your financial health to the public and help orient volunteer leaders too.