Case Study : MEMA
Case Study: MEMA Expands International Outreach through Strategic Partnerships
By Robert E. McKenna
The Motor Equipment and Manufacturers Association (MEMA) is a trade association representing the motor vehicle parts manufacturers in North America. We have over 700 members. The industry serves both the original equipment (OE), heavy duty, and off road vehicle manufacturers and the aftermarket for all the same industries.
We are the largest manufacturing employer in the United States. We work in industries that are truly global in nature and the parts manufacturers have global footprints, much as the OE car and truck manufacturers do. Therefore, it is important to work collaboratively around the world because the industries are global in nature. There are some almost 50 various trade associations in countries around the world that represent parts manufacturers. MEMA has relationships and communicates with many of them.
The major auto markets are North America, Europe, Japan, and the BRIC countries ( Brazil, Russia, India, and China). We work closely in Europe with CLEPA, which is an organization of associations that represents auto interests before the European Commission. In Japan, we work closely with JAMA and JAPIA, which are associations of the Japanese OEMs and the parts manufacturers. Actually the three of us, work together on many fronts by having annual meetings to share common issues and concerns. We also work together at the United Nations in WP29 which is attempting to set global technical regulations for motor vehicles.
We own one of the largest trade shows in the world, AAPEX, that draws from all over the world. We also own a trade show in Mexico with Messe Frankurt, who owns and manages the Automechanika shows worldwide. We have a forum of our members in China that meet quarterly to address issues and concerns in the China market. We have a very good working relationship in Brazil with SINDIPECAS and in India with APMA, which are the parts associations in those countries.
Our members are involved in a global industry, and we have to be involved and be aware of the global activities as they relate to the North American market and our members interests internationally.