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Newsletter Archive - Membership Developments

June 2013

How to Disarm a Disgruntled Member
Drafting Students Onto the Association Team
Empower Volunteers With Membership Data
Open Your Association's Online Social Network to All
Use Tribal Concepts to Segment, Engage, and Retain Members
Member Concierge: A Phone Call to Every New Member
How Associations Are a Lot Like Air Travel

March 2013

What's the Core Strategy of Your Online Community?
10 Tactics to Improve Your Membership Renewals
Our Favorite Lessons on Cultivating Member Commitment
Attraction, Not Promotion: Winning Member Loyalty and Enhancing Member Engagement
Identify Key Influencers to Drive Revenue and Relevance
Membership and Government Relations: Advocacy Multiplied

December 2012

3 Habits of Successful Online Community Managers
SOCAP: Taking Customer Service to the Next Level with Social Media
Two Member-Engagement-Scoring Systems That Advance Recruitment, Retention
The Road to a New Membership Structure at AIGA
How the Classic Maya Lost Their Relevance
When Should You Part Ways With a Member?
Making First-Year Members Feel Welcome

September 2012

Use Behavioral Profiling for Better Member Recruitment and Retention
Top 10 Benchmarks in Membership Marketing
Five Steps to Woo New Members
Why Membership is Not Killing Associations
Member Engagement in Sanctioned Countries
Create a Culture of Membership Throughout Your Association
Battle for Relevance: Learning from a Reinvented Media Institution

June 2012

10 Little-Known Membership Retention Strategies
How Dues Reimbursement Affects Perceptions of Membership Value
Learning to Swim in the Deep End of the Value Pool
Improve Your Member Relations Through Active Listening
Membership is Everyone's Job! But How?
Adjust Your Email Messaging for Differing Member Personalities
Listen to Members. Now Listen to Them More.

March 2012

Measuring Retention Rates to Guide Your Membership Marketing Strategy
Volunteer Codes of Conduct, Beyond the Board
Choose Change or Stay the Same: Perspectives on The End of Membership As We Know It
Is Your Association's Culture Helping or Hurting Member Recruitment and Retention?
5 Tips for Measuring the Value of an Affinity Program for Your Members
AICPA Leverages Data to Achieve Record Renewal Rate in 2011
Which Members Wield the Most Influence on the Web?
From Membership Manager to Influential Leader

December 2011

3 Reasons Why Private Online Communities Falter (and How to Overcome Them)
To Bundle or Unbundle? 4 Questions to Help You Decide
What Makes a Successful Association Online Community Work?
Take Mentoring to the Next Level
Affinity Programs: What's Right for You and Your Members?
Innovate by Focusing on Member Demand

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