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Innovation at ASAE
Three Keys to Innovation:
  1. Curiosity: What’s possible?
  2. Courage: What’s the risk?
  3. Collaboration: Who can help?

What is innovation? What is ASAE’s role?

Innovation is a new or significantly improved program, product, service, or process that adds value––usually for members or other stakeholders. It can be incremental or radical, but it basically comes down to this: any new idea that gets successfully implemented.

In a world that seems to be evolving at the speed of light, continuous innovation is essential for any association that expects to remain relevant. ASAE is committed to leading that effort––as a catalyst, role model, and incubator.

Help your association become more innovative by using the resources we’ve identified. There is no one formula, but we do have some suggestions and opportunities, and welcome your ideas and participation.

If you have an innovation story, resource or suggestion you would like to share, please contact Mariah Burton Nelson, MPH, CAE, at


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