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Membership Developments - September 2011 Members Only Content

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Social Media That Drives Member Engagement
By: Angela Brutsché, CAE
It's easy to fall into the habit of using social media tools for promotional purposes only, but that means you're missing opportunities to engage and converse with members. The author offers tips for making sure your association's social media efforts are a two-way exchange.

Improve Your Member Survey Response Rate and Turn on the Lights
By: Miranda Barrett
How does a 55.5 percent response rate sound? Like a pipe dream, right? Not at the Entrepreneurs' Organization, which boosted its latest all-member survey response rate to new heights with a variety of methods that got members eager to participate.

Member-Get-a-Member Program Continues to Grow Despite Down Economy
By: Jim Kokkines
Even in tough financial times, the member-get-a-member program at the Healthcare Financial Management Association has continued to improve, driving approximately 25 percent of HFMA's yearly recruitment goal. The program encourages members to share their personal experiences to bring new members into the fold.

Let the Voice of the Customer Help You Set Your Course
By: Roberta Gorman
Members of Society of Motion Picture and Television Engineers work in a rapidly changing industry, and SMPTE's "Voice of the Customer" survey helped set the association on the right course toward meeting its members' evolving needs.

4 Essential Questions to Determine Membership Needs (Part 3)
By: Dean West, FASAE
Understanding your market segments is an analytical process that, if undertaken carefully, can put your association on the right path to meeting member needs. In the conclusion of this three-part series, learn what the manner in which your members most often interact with your association reveals about their needs.


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